Newly Launched Fusion Tunes 10W Mini Bluetooth Speaker, Wireless Karaoke Mic, 8Hrs Playtime, Vivid RGB Lights, Voice Effects, Multi-Play Modes BT5.1/TF Card & Type-C Charging

Key Features: - 10W Mini Bluetooth Speaker for high-quality sound - Wireless Karaoke Mic for singing along to your favorite tunes - 8 hours of playtime for uninterrupted music enjoyment - Vivid RGB lights for a fun and festive atmosphere - Voice effects for added entertainment value - Multi-play modes including Bluetooth 5.1, TF Card, and Type-C Charging
For whom: The Fusion Tunes Mini Bluetooth Speaker is perfect for music lovers who enjoy listening to music on-the-go, hosting karaoke parties, or just adding some fun to their everyday routines.
Pros: - Compact and portable design for easy transportation - High-quality sound for an immersive listening experience - Versatile features for multiple entertainment options - Long battery life for extended playtime - Easy and convenient charging options
Cons: - May be too small for large gatherings - Voice effects may not appeal to all users - Limited color options for RGB lights

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a comprehensive set of features catering to diverse user preferences.	Tech Radar, Gadgets 360
Brand Strength	20	18	Established brand reputation in the audio accessories segment.	Brand Equity, Mint
Category Momentum	20	15	Growing demand for portable audio devices in Indian market.	GFK, IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Flipkart, Amazon India
Competition	10	0	Intense competition from established and emerging brands in the Bluetooth speaker segment.	Business Standard
Use-case Advantage	5	3	Versatile product suitable for home entertainment and outdoor gatherings.	TechCrunch
Final Market Score	100	66/100 (3.30/5)	Competitively priced Bluetooth speaker with versatile features for Indian market.

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