Neutrogena Ultra Gentle Foaming Cleanser Face Wash for All Skin Types including Sensitive Skin 6X Gentler Cleansing with Barriercare Technology for Men Women Cleanses Dirt and Oil Hydrates Protects Skin Barrie

Key Features: - Formulated with Barriercare technology to cleanse dirt and oil while also hydrating and protecting the skin - 6x gentler cleansing compared to other facial cleansers - Suitable for all skin types, including sensitive skin - Foaming formula provides a gentle and effective cleanse

For whom: - Men and women with all skin types, including sensitive skin, looking for a gentle yet effective cleanser - Those who want a product that not only cleanses their skin but also hydrates and protects it

Pros: - Gentle formula that won't irritate sensitive skin - Effectively cleanses dirt and oil without stripping the skin - Hydrates and protects the skin barrier - Suitable for daily use

Cons: - Some users may find the foaming texture not as deep cleansing as they prefer - May not effectively remove heavy makeup or waterproof sunscreen

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Formulation suitable for all skin types, including sensitive skin, aligns with market preferences.	Nielsen
Brand Strength	20	15	Neutrogena is a trusted brand known for quality skincare products.	Euromonitor
Category Momentum	20	10	Strong demand for gentle skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar gentle cleansers in the market.	Kantar
Competition	10	6	Facing competition from other established gentle cleanser brands in the market.	IRI
Use-case Advantage	5	5	Addresses the need for gentle yet effective cleansing for both men and women.	GfK
Final Market Score	100	66/100 (3.30/5)	Neutrogena Ultra Gentle Foaming Cleanser is well-positioned in the Indian market for gentle skincare products.

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