Neutrogena Body Clear Body Scrub for Smooth Clear Skin 250ml

Neutrogena Body Clear Body Scrub for Smooth Clear Skin 250ml

Key Features: - Contains salicylic acid to help treat and prevent body acne - Exfoliates and unclogs pores for smoother skin - Oil-free and non-comedogenic formula - Refreshing grapefruit scent
For whom: Ideal for those with body acne or rough skin looking for a gentle exfoliating scrub to help clear and prevent breakouts.
Pros: - Effectively treats and prevents body acne - Smells refreshing and invigorating - Leaves skin feeling smooth and clean
Cons: - May be too harsh for sensitive skin - Some users may find the scent too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Product features align with Indian consumer preferences	Retail360
Brand Strength	20	18	Neutrogena well-known for skincare quality in India	Brandwatch
Category Momentum	20	15	Body scrub market growing steadily in India	Mintel
Price Positioning	20	10	Competitively priced for Indian market	Euromonitor
Competition	10	8	Facing moderate competition from local and global brands	Kantar
Use-case Advantage	5	5	Addresses common skin issues faced in India	AC Nielsen
Final Market Score	100	76/100 (3.80/5)	Strong product in a growing market with good brand reputation.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—