Neutriderm Anti Dandruff Shampoo 120 mL

Neutriderm Anti Dandruff Shampoo 120 mL

Neutriderm Anti Dandruff Shampoo is designed to effectively combat dandruff and soothe the scalp. Its gentle formula helps to remove flakes and reduce itching, leaving your hair feeling clean and refreshed.

Key Features: - Contains active ingredients like ketoconazole and climbazole to target the root cause of dandruff - Helps to control sebum production and prevent the recurrence of dandruff - Suitable for daily use and safe for all hair types

For whom: This shampoo is ideal for those struggling with dandruff or a dry, itchy scalp. It is suitable for both men and women of all ages.

Pros: - Effectively reduces dandruff and itching - Leaves hair feeling clean and refreshed - Gentle formula is safe for daily use

Cons: - Some users may find the scent too strong - May take some time to see noticeable results

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Contains key ingredients effective against dandruff.	CosmeticsDesignAsia
Brand Strength	20	18	Established brand with good reputation for hair care products.	Brandwatch
Category Momentum	20	15	Growing demand for anti-dandruff products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar anti-dandruff shampoos.	Euromonitor
Competition	10	8	Facing strong competition from other established anti-dandruff shampoo brands.	Nielsen
Use-case Advantage	5	5	Convenient travel-friendly size for on-the-go use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and effective formulation position it well in the competitive anti-dandruff shampoo market.

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