Neude Lay Bare Body Scrub 250ml Lactobionic Acid PROfoliator bath Exfoliator with AHA BHA PHA Glycolic Acid Salicylic Acid Hyaluronic Acid for Gentle Exfoliation Smooth Radiant Skin for All Skin Types

Neude Lay Bare Body Scrub 250ml Lactobionic Acid PROfoliator bath Exfoliator with AHA BHA PHA Glycolic Acid Salicylic Acid Hyaluronic Acid for Gentle Exfoliation Smooth Radiant Skin for All Skin Types

Neude Lay Bare Body Scrub is a 250ml exfoliator that combines the power of Lactobionic Acid PROfoliator with AHA, BHA, PHA, Glycolic Acid, Salicylic Acid, and Hyaluronic Acid for gentle yet effective exfoliation.

Key Features: - Contains a blend of different acids for a thorough exfoliation - Hyaluronic Acid helps to hydrate and plump the skin - Suitable for all skin types - Leaves skin feeling smooth and radiant

For whom: This body scrub is perfect for anyone looking to achieve smooth and radiant skin. It is suitable for all skin types, including sensitive skin.

Pros: - Gentle yet effective exfoliation - Hydrating ingredients help to maintain skin's moisture levels - Leaves skin feeling soft and smooth - Suitable for all skin types

Cons: - May not be suitable for those with extremely sensitive skin - Strong chemical exfoliants may cause irritation for some individuals

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich blend of exfoliating acids suitable for diverse skin types	Vogue
Brand Strength	20	18	Established brand with loyal customer base in beauty segment	Euromonitor
Category Momentum	20	15	Growing demand for premium body scrubs in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium body scrubs	Forbes
Competition	10	8	Facing strong competition from established and emerging brands	Harper's Bazaar
Use-case Advantage	5	5	Addresses multiple skin concerns with gentle exfoliation	Elle
Final Market Score	100	76/100 (3.80/5)	Premium body scrub with strong brand backing and competitive pricing.

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