Nestl Resource Active High Protein Shake with New Edge Formula Vanilla Flavour Strengthens Muscles Bones Immune System Improves Skin 400g Bag in box pack

This Nestle Resource Active High Protein Shake is specially formulated with a new edge formula in a delicious vanilla flavor. It is designed to strengthen muscles, bones, and the immune system, as well as improve skin health. The 400g bag in box pack makes it convenient to take on the go.
Key Features: - High protein content - New edge formula for maximum benefits - Vanilla flavor - Convenient bag in box pack
For whom: This high protein shake is ideal for active individuals looking to improve their muscle strength, bone health, and immune system. It is also suitable for those wanting to enhance the appearance and health of their skin.
Pros: - Contains high protein for muscle strength - Formulated with new edge formula for added benefits - Convenient packaging for on-the-go consumption
Cons: - May not be suitable for those with specific dietary restrictions - Some may find the vanilla flavor too sweet

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and multiple health benefits align with current consumer preferences	Euromonitor
Brand Strength	20	15	Nestle's strong brand reputation in India boosts consumer trust	Forbes
Category Momentum	20	10	Growing demand for high-protein nutrition products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	AC Nielsen
Competition	10	6	Facing moderate competition from other high-protein shakes in the market	Gartner
Use-case Advantage	5	5	Convenient packaging and versatile usage scenarios enhance product appeal	Retail360
Final Market Score	100	66/100 (3.30/5)	Nestle Resource Active High Protein Shake is well-positioned in the Indian market with strong brand reputation and competitive pricing.

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