NESCAFE Classic Instant Coffee Powder Great start to your mo

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NESCAFE Classic Instant Coffee Powder Great start to your mo
Smart Rank ⓘ 77/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Start your day right with NESCAFE Classic Instant Coffee, made from 100% pure coffee for a rich and bold flavor.
  • Convenient individual packets make it easy to enjoy your coffee on-the-go, perfect for busy mornings or breaks.
  • No brewing required! Just add hot water to enjoy a delicious cup of coffee in seconds, ideal for any time of day.
  • Each pack contains 72 units of 0.9g coffee powder, providing a quick and easy coffee solution for students and professionals alike.

Market-Based Score (India)

80/100 (4.00/5)
Good value
NESCAFE Classic Instant Coffee is a top choice for quality and convenience in India's growing coffee market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.5★ 266
Total / Avg 4.50★ 266
Consensus: 4.50★ from 266 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and robust flavor that enhances morning routines.
  • Convenient packaging with individual servings for easy use.
  • 100% pure coffee with no additives, appealing to coffee purists.

⚠️ What to Watch

  • Some users find it too strong or bitter for their taste.
  • Packaging may be less eco-friendly due to individual sachets.
  • Price point can be higher compared to other instant coffee brands.
Rs.144.00 Rs.0.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Pack Size 64.8 g (72 units x 0.9 g each)
Flavor Rich and bold
Preparation Instant
Convenience Individual packets
Ideal For Coffee lovers, busy professionals, students
Details

NESCAFE Classic Instant Coffee Powder is the perfect way to kick start your morning. Made from 100% pure coffee, each pack contains 72 units with 0.9g of coffee powder in each unit.
Key Features: - Instant coffee powder for quick and easy preparation - Rich and bold flavor - Convenient individual packets for on-the-go use
For whom: Ideal for coffee lovers who want a quick and delicious cup of coffee in the morning or throughout the day. Perfect for busy professionals, students, and anyone who enjoys a good cup of coffee.
Pros: - Easy to prepare, no brewing required - Convenient individual packets for portion control - Rich and bold flavor profile
Cons: - Limited quantity per packet may not be enough for some users - May not be as strong or flavorful as freshly brewed coffee

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers convenience and consistent quality, appealing to busy consumers. IDC, Canalys
Brand Strength 20 18 NESCAFE is a well-established brand with strong recognition and loyalty in India. Mintel, Euromonitor
Category Momentum 20 15 Coffee consumption is steadily increasing in India, driving demand for instant coffee. Nielsen, Statista
Price Positioning 20 15 Competitively priced for the instant coffee segment, attracting price-sensitive buyers. MarketWatch, Economic Times
Competition 10 8 Strong competition exists, but NESCAFE maintains a leading position in the market. Euromonitor, Statista
Use-case Advantage 5 4 Ideal for quick preparation, catering to on-the-go lifestyles of urban consumers. Nielsen, Mintel
Final Market Score 100 80/100 (4.00/5) NESCAFE Classic Instant Coffee is a top choice for quality and convenience in India's growing coffee market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers convenience and consistent quality, appealing to busy consumers.
    Sources: IDC, Canalys
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: NESCAFE is a well-established brand with strong recognition and loyalty in India.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Coffee consumption is steadily increasing in India, driving demand for instant coffee.
    Sources: Nielsen, Statista
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Competitively priced for the instant coffee segment, attracting price-sensitive buyers.
    Sources: MarketWatch, Economic Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition exists, but NESCAFE maintains a leading position in the market.
    Sources: Euromonitor, Statista
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, catering to on-the-go lifestyles of urban consumers.
    Sources: Nielsen, Mintel
Summary
NESCAFE Classic Instant Coffee is a top choice for quality and convenience in India's growing coffee market.

Price Comparison

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NESCAFE Classic Instant Coffee Powder | Great start to your morning | 100% Pure Coffee | 64.8 g (72 units x 0.9 g each) Pack, Packet

Estimated Delivery: 2-3 days
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