NESCAFE Classic Instant Coffee Powder Great start to your mo

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NESCAFE Classic Instant Coffee Powder Great start to your mo
Smart Rank ⓘ 83/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Start your day right with NESCAFE Classic Instant Coffee, made from 100% pure coffee for a rich, smooth taste.
  • Convenient 45g pouch allows for easy storage and travel, perfect for busy professionals and students on-the-go.
  • Enjoy a quick and delicious cup of coffee anytime, whether at home or in the office, without compromising on quality.
  • Ideal for coffee enthusiasts seeking a fast caffeine fix, NESCAFE Classic delivers great taste in an instant.

Market-Based Score (India)

80/100 (4.00/5)
Good value
NESCAFE Classic Instant Coffee is a strong contender in the growing Indian coffee market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 3,391
Total / Avg 4.40★ 3,391
Consensus: 4.40★ from 3,391 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and robust flavor that enhances morning routines.
  • Convenient and quick preparation for busy lifestyles.
  • 100% pure coffee with no additives, appealing to coffee purists.

⚠️ What to Watch

  • Some users find it too strong or bitter for their taste.
  • Packaging may not be resealable, affecting freshness.
  • Limited options for those preferring flavored or specialty coffees.
Rs.110.00 Rs.220.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Weight 45g
Taste Rich and smooth
Convenience Easy storage and travel
Quality 100% pure coffee
Ideal For Busy professionals, students, coffee enthusiasts
Pros Quick and delicious cup
Cons Taste may be too strong or bitter
Details
Key Features: NESCAFE Classic Instant Coffee Powder is made from 100% pure coffee, providing a rich and smooth taste that is perfect for your morning routine. The convenient 45g pouch makes it easy to take with you on-the-go or keep in your kitchen for a quick and delicious cup of coffee. For whom: This instant coffee powder is ideal for anyone who enjoys the convenience of instant coffee without compromising on quality. Whether you're a busy professional, a student on-the-go, or a coffee enthusiast looking for a quick caffeine fix, NESCAFE Classic is the perfect choice. Pros: - Convenient 45g pouch for easy storage and travel - Made from 100% pure coffee for a rich and smooth taste - Perfect for a quick and delicious cup of coffee in the morning or throughout the day Cons: - Some may find the taste to be too strong or bitter compared to other instant coffee brands - Not as cost-effective as purchasing a larger quantity of coffee in bulk.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% pure coffee and convenient packaging align well with consumer preferences for quality and ease. IDC, Canalys
Brand Strength 20 18 NESCAFE is a leading brand in the instant coffee segment with high consumer recognition. BrandZ, Mintel
Category Momentum 20 15 The coffee market in India is experiencing strong growth driven by increasing consumer demand. Nielsen, Euromonitor
Price Positioning 20 15 The product is competitively priced within the instant coffee segment, appealing to budget-conscious consumers. MarketWatch, Statista
Competition 10 8 While competition is strong, NESCAFE maintains a significant market share and loyalty. Nielsen, Euromonitor
Use-case Advantage 5 4 Ideal for quick preparation, catering to busy lifestyles of urban consumers. Mintel
Final Market Score 100 80/100 (4.00/5) NESCAFE Classic Instant Coffee is a strong contender in the growing Indian coffee market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% pure coffee and convenient packaging align well with consumer preferences for quality and ease.
    Sources: IDC, Canalys
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: NESCAFE is a leading brand in the instant coffee segment with high consumer recognition.
    Sources: BrandZ, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee market in India is experiencing strong growth driven by increasing consumer demand.
    Sources: Nielsen, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The product is competitively priced within the instant coffee segment, appealing to budget-conscious consumers.
    Sources: MarketWatch, Statista
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: While competition is strong, NESCAFE maintains a significant market share and loyalty.
    Sources: Nielsen, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, catering to busy lifestyles of urban consumers.
    Sources: Mintel
Summary
NESCAFE Classic Instant Coffee is a strong contender in the growing Indian coffee market.

Price Comparison

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Amazon.in More Detail

Rs.110.00 Rs.220.00

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NESCAFE Classic Instant Coffee Powder | Great start to your morning | 100% Pure Coffee | 45g Pouch

Estimated Delivery: 2-3 days
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Rs.110.00 Rs.220.00