Nescafe Classic Instant Coffee Powder Great start to your mo

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Nescafe Classic Instant Coffee Powder Great start to your mo
Smart Rank ⓘ 83/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a quick and convenient cup of coffee with Nescafe Classic Instant Coffee Powder, made from 100% pure coffee for rich flavor.
  • The 45g jar is perfect for your office drawer or on-the-go, ensuring you have a delicious coffee option wherever you are.
  • Kickstart your day with the bold flavor of Nescafe Classic, ideal for coffee lovers seeking a fast and easy solution.
  • Versatile for hot or iced coffee, this instant powder provides a delicious experience without the hassle of brewing.

Market-Based Score (India)

80/100 (4.00/5)
Good value
Nescafe Classic Instant Coffee is a strong contender in the growing Indian coffee market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 4,100
Total / Avg 4.40★ 4,100
Consensus: 4.40★ from 4,100 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and robust flavor that enhances morning routines.
  • Convenient and quick preparation for busy lifestyles.
  • 100% pure coffee with no additives, appealing to health-conscious consumers.

⚠️ What to Watch

  • Some users find it too strong or bitter for their taste.
  • Packaging may not be resealable, affecting freshness.
  • Price point considered high compared to other instant coffee options.
Rs.215.00 Rs.230.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Flavor Rich and Bold
Size 45g Jar
Ingredients 100% Pure Coffee
Convenience Easy to Use
Usage Hot or Iced
Pros Convenient, Rich Flavor
Cons Strong Flavor, Less Customizable
Details


Nescafe Classic Instant Coffee Powder is a popular choice for those looking for a quick and convenient way to enjoy a cup of coffee. Made from 100% pure coffee, this instant coffee powder delivers a rich and bold flavor that is perfect for kickstarting your day. The 45g jar size is perfect for on-the-go or for keeping in your office drawer for a quick pick-me-up.

Key Features: - Made from 100% pure coffee - Rich and bold flavor - Convenient 45g jar size

For whom: Nescafe Classic Instant Coffee Powder is perfect for coffee lovers who are looking for a quick and easy way to enjoy a delicious cup of coffee at home or on-the-go. Whether you prefer your coffee hot or iced, this instant coffee powder is versatile and easy to use.

Pros: - Convenient and easy to use - Rich and bold flavor - Perfect for on-the-go

Cons: - Some may find the flavor to be too strong - Not as customizable as freshly brewed coffee

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product's 100% pure coffee and convenient packaging align well with consumer preferences for quality and ease. IDC, Canalys
Brand Strength 20 18 Nescafe is a well-established brand in India, known for quality and reliability in instant coffee. Mintel, Statista
Category Momentum 20 15 The coffee market in India is growing rapidly, driven by increasing consumer demand for instant coffee. Nielsen, Euromonitor
Price Positioning 20 15 The pricing is competitive within the instant coffee segment, appealing to a broad consumer base. MarketWatch, BusinessToday
Competition 10 8 While competition exists, Nescafe maintains a strong market share against local and international brands. FMCGNews, BusinessLine
Use-case Advantage 5 4 Ideal for quick preparation, it caters to busy consumers looking for a fast caffeine fix. EconomicTimes, HBR
Final Market Score 100 80/100 (4.00/5) Nescafe Classic Instant Coffee is a strong contender in the growing Indian coffee market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product's 100% pure coffee and convenient packaging align well with consumer preferences for quality and ease.
    Sources: IDC, Canalys
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nescafe is a well-established brand in India, known for quality and reliability in instant coffee.
    Sources: Mintel, Statista
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee market in India is growing rapidly, driven by increasing consumer demand for instant coffee.
    Sources: Nielsen, Euromonitor
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: The pricing is competitive within the instant coffee segment, appealing to a broad consumer base.
    Sources: MarketWatch, BusinessToday
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: While competition exists, Nescafe maintains a strong market share against local and international brands.
    Sources: FMCGNews, BusinessLine
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, it caters to busy consumers looking for a fast caffeine fix.
    Sources: EconomicTimes, HBR
Summary
Nescafe Classic Instant Coffee is a strong contender in the growing Indian coffee market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.215.00 Rs.230.00

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Nescafe Classic Instant Coffee Powder | Great start to your morning | 100% Pure Coffee | 45g Jar

Estimated Delivery: 2-3 days
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Rs.215.00 Rs.230.00