NESCAFE Classic Instant Coffee Powder Great start to your mo

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NESCAFE Classic Instant Coffee Powder Great start to your mo
Smart Rank ⓘ 83/100
Based on Market Score (80/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy a rich and aromatic cup of NESCAFE Classic Instant Coffee, made from 100% pure coffee beans for a delightful start to your day.
  • The 200g pouch offers convenience for busy mornings, allowing you to prepare a quick and satisfying coffee in no time.
  • Versatile for any occasion, this instant coffee can be enjoyed hot or cold, making it a perfect choice for coffee lovers throughout the day.
  • Ideal for professionals, students, and parents, NESCAFE Classic Instant Coffee Powder brings great taste and convenience to your pantry.

Market-Based Score (India)

80/100 (4.00/5)
Good value
NESCAFE Classic Instant Coffee is a top choice for quality and convenience in India's growing coffee market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 6,330
Total / Avg 4.40★ 6,330
Consensus: 4.40★ from 6,330 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Rich and robust flavor that energizes mornings.
  • Convenient and quick preparation for busy lifestyles.
  • 100% pure coffee with no additives or preservatives.

⚠️ What to Watch

  • Some users find it too strong or bitter for their taste.
  • Packaging can be prone to spills or difficult to reseal.
  • Price may be higher compared to other instant coffee brands.
Rs.715.00 Rs.870.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Coffee
Weight 200g
Flavor Rich and aromatic
Preparation Instant
Versatility Hot or cold beverages
Pros Convenient and easy to prepare
Cons Taste may not be as strong as freshly brewed coffee
Details
Key Features: - NESCAFE Classic Instant Coffee Powder is made from 100% pure coffee beans to give you a rich and aromatic cup of coffee every time. - The 200g pouch is convenient and easy to use, perfect for those busy mornings when you need a quick pick-me-up. - This instant coffee powder is versatile and can be enjoyed hot or cold, making it a great option for any time of the day. For whom: - NESCAFE Classic Instant Coffee Powder is perfect for coffee lovers who enjoy the convenience of instant coffee without compromising on taste. - Whether you're a busy professional, a student on-the-go, or a parent juggling multiple responsibilities, this instant coffee powder is a great addition to your pantry. Pros & Cons: Pros: - Convenient and easy to prepare - Rich and aromatic flavor - Versatile for hot or cold beverages Cons: - Some may find the taste not as strong as freshly brewed coffee - May not be suitable for those who prefer specialty coffee drinks with added flavors and syrups

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 100% pure coffee and convenient packaging align well with consumer preferences. Euromonitor, Statista
Brand Strength 20 18 NESCAFE is a well-established brand with high recognition and loyalty among consumers. Nielsen, Kantar
Category Momentum 20 15 The coffee market in India is experiencing strong growth due to rising consumption. Nielsen, Mintel
Price Positioning 20 15 Pricing is competitive within the instant coffee segment, appealing to budget-conscious buyers. MarketWatch, Economic Times
Competition 10 8 Strong competition exists, but NESCAFE maintains a leading position in the market. IDC, Canalys
Use-case Advantage 5 4 Ideal for quick preparation, catering to busy lifestyles of urban consumers. Mintel, Nielsen
Final Market Score 100 80/100 (4.00/5) NESCAFE Classic Instant Coffee is a top choice for quality and convenience in India's growing coffee market.
Market-Based Score
80/100 (4.00/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: 100% pure coffee and convenient packaging align well with consumer preferences.
    Sources: Euromonitor, Statista
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: NESCAFE is a well-established brand with high recognition and loyalty among consumers.
    Sources: Nielsen, Kantar
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee market in India is experiencing strong growth due to rising consumption.
    Sources: Nielsen, Mintel
  • Price Positioning 15/20
    Weight: 20
    Contribution: 15
    Rationale: Pricing is competitive within the instant coffee segment, appealing to budget-conscious buyers.
    Sources: MarketWatch, Economic Times
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Strong competition exists, but NESCAFE maintains a leading position in the market.
    Sources: IDC, Canalys
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for quick preparation, catering to busy lifestyles of urban consumers.
    Sources: Mintel, Nielsen
Summary
NESCAFE Classic Instant Coffee is a top choice for quality and convenience in India's growing coffee market.

Price Comparison

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Amazon.in More Detail

Rs.715.00 Rs.870.00

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NESCAFE Classic Instant Coffee Powder | Great start to your morning | 100% Pure Coffee | 200g Pouch

Estimated Delivery: 2-3 days
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Rs.715.00 Rs.870.00