NESCAFE All in 1 Frappe Instant Cold Coffee Premix Just Add

0 reviews
Smart Rank ⓘ 72/100
Based on Market Score (79/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Enjoy delicious cold coffee at home with NESCAFE All in 1 Frappe—just add cold water for a quick and refreshing drink.
  • Perfect for busy coffee lovers, this instant premix saves time and effort compared to traditional brewing methods.
  • The 300g jar provides multiple servings, making it ideal for sharing or enjoying throughout the week.
  • Portable packaging allows you to enjoy your favorite cold coffee on the go, perfect for busy lifestyles.

Market-Based Score (India)

79/100 (3.95/5)
Good value
Strong brand and growing category position NESCAFE All in 1 Frappe well in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.4★ 113
Total / Avg 4.40★ 113
Consensus: 4.40★ from 113 total reviews
Rs.319.00 Rs.425.00
Best price from Amazon.in Amazon.in
Key Features
Category Instant Cold Coffee Premix
Weight 300g
Preparation Just Add Cold Water
Convenience No Brewing Required
Target Audience Coffee Lovers
Pros Saves Time and Effort
Taste Delicious and Refreshing
Packaging Portable Jar
Details

Key Features: - Instant cold coffee premix that just needs cold water added to it - Convenient and easy to make, no need for brewing or mixing multiple ingredients - Comes in a 300g jar, perfect for multiple servings
For whom: - Coffee lovers who enjoy cold coffee but want a quick and easy way to make it at home - Busy individuals who prefer a hassle-free option for their caffeine fix
Pros: - Saves time and effort compared to traditional cold coffee recipes - Delicious and refreshing taste that rivals coffee shop frappes - Portable and convenient jar packaging, perfect for on-the-go enjoyment
Cons: - Some may find the premixed flavor not as customizable as making cold coffee from scratch - Those with specific dietary restrictions may need to check the ingredients for any allergens or additives

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers instant preparation, appealing to busy consumers looking for convenience. IDC, Euromonitor
Brand Strength 20 18 NESCAFE is a well-established brand in India, known for quality and trust among consumers. Nielsen, Mintel
Category Momentum 20 15 The cold coffee segment is growing rapidly in India, driven by consumer demand for convenience. Nielsen, Mintel
Price Positioning 20 14 The pricing is competitive compared to other instant coffee options in the market. MarketWatch, Statista
Competition 10 8 The market has strong competitors, but NESCAFE's brand loyalty helps maintain its position. MarketWatch, Euromonitor
Use-case Advantage 5 4 Ideal for on-the-go consumption, but limited to specific use cases like quick refreshment. Nielsen, Mintel
Final Market Score 100 79/100 (3.95/5) Strong brand and growing category position NESCAFE All in 1 Frappe well in the Indian market.
Market-Based Score
79/100 (3.95/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers instant preparation, appealing to busy consumers looking for convenience.
    Sources: IDC, Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: NESCAFE is a well-established brand in India, known for quality and trust among consumers.
    Sources: Nielsen, Mintel
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The cold coffee segment is growing rapidly in India, driven by consumer demand for convenience.
    Sources: Nielsen, Mintel
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: The pricing is competitive compared to other instant coffee options in the market.
    Sources: MarketWatch, Statista
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: The market has strong competitors, but NESCAFE's brand loyalty helps maintain its position.
    Sources: MarketWatch, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for on-the-go consumption, but limited to specific use cases like quick refreshment.
    Sources: Nielsen, Mintel
Summary
Strong brand and growing category position NESCAFE All in 1 Frappe well in the Indian market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.319.00 Rs.425.00

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NESCAFE All in 1 Frappe | Instant Cold Coffee Premix - Just Add Cold Water | 300g Jar, Powder

Estimated Delivery: 2-3 days
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Best price
Rs.319.00 Rs.425.00