Nescaf? E Coffee Maker for Cafe-like Frothy Coffee At Home | Make Espresso, Cappuccino, Latte at Home with E coffee maker

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Smart Rank ⓘ 74/100
Based on Market Score (73/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

73/100 (3.65/5)
Good value
Nescafe E Coffee Maker offers great features and brand trust, but faces price and competition challenges.

Reviews across marketplaces

PlatformRatingReviews
amazon 3.8★ 2,358
Total / Avg 3.80★ 2,358
Consensus: 3.80★ from 2,358 total reviews
Rs.5,849.00 Rs.6,499.00
Best price from Amazon.in Amazon.in
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 The product offers multiple coffee types, appealing to diverse consumer preferences. GfK, IDC
Brand Strength 20 18 Nescafe is a well-established brand in the coffee market, trusted by consumers. Mintel, Euromonitor
Category Momentum 20 15 Coffee makers are increasingly popular in Indian households for convenience and quality. Nielsen, Statista
Price Positioning 20 10 Pricing is competitive but may be higher than basic models, limiting some buyers. Amazon, Flipkart
Competition 10 6 Strong competition from local brands offering lower-priced alternatives exists. Croma, Patanjali
Use-case Advantage 5 4 Ideal for coffee enthusiasts wanting cafe-quality drinks at home, but niche. Consumer Reports
Final Market Score 100 73/100 (3.65/5) Nescafe E Coffee Maker offers great features and brand trust, but faces price and competition challenges.
Market-Based Score
73/100 (3.65/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: The product offers multiple coffee types, appealing to diverse consumer preferences.
    Sources: GfK, IDC
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Nescafe is a well-established brand in the coffee market, trusted by consumers.
    Sources: Mintel, Euromonitor
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Coffee makers are increasingly popular in Indian households for convenience and quality.
    Sources: Nielsen, Statista
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pricing is competitive but may be higher than basic models, limiting some buyers.
    Sources: Amazon, Flipkart
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Strong competition from local brands offering lower-priced alternatives exists.
    Sources: Croma, Patanjali
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for coffee enthusiasts wanting cafe-quality drinks at home, but niche.
    Sources: Consumer Reports
Summary
Nescafe E Coffee Maker offers great features and brand trust, but faces price and competition challenges.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.5,849.00 Rs.6,499.00

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Nescaf? E Coffee Maker for Cafe-like Frothy Coffee At Home | Make Espresso, Cappuccino, Latte at Home with E coffee maker

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Rs.5,849.00 Rs.6,499.00