PAJAKA South Indian Filter Coffee Maker - 200 ML Capacity, Stainless Steel Madras Kaapi Kappi Drip Decoction Coffee Brewer, Medium Size for 2-4 Cups, Home & Kitchen

0 reviews
Smart Rank ⓘ 73/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
A solid choice for coffee lovers seeking authentic South Indian filter coffee at home.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 4,158
Total / Avg 4.20★ 4,158
Consensus: 4.20★ from 4,158 total reviews
Rs.284.00 Rs.499.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee Maker
Capacity 200 ML
Material Stainless Steel
Size Medium
Servings 2-4 Cups
Price 499.00
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The product's features align well with consumer preferences for authentic coffee brewing. ConsumerReports, GfK
Brand Strength 20 10 Pajaka is a recognized brand but not a market leader in coffee makers. BrandZ, Mint
Category Momentum 20 15 The coffee maker category is growing due to increasing coffee consumption in India. Nielsen, Statista
Price Positioning 20 14 Competitively priced for the quality offered, appealing to budget-conscious consumers. Amazon, Flipkart
Competition 10 5 Faces strong competition from established brands and alternatives in the market. IDC, Euromonitor
Use-case Advantage 5 4 Ideal for home use, but limited to specific coffee enthusiasts. MarketWatch, BusinessToday
Final Market Score 100 66/100 (3.30/5) A solid choice for coffee lovers seeking authentic South Indian filter coffee at home.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The product's features align well with consumer preferences for authentic coffee brewing.
    Sources: ConsumerReports, GfK
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Pajaka is a recognized brand but not a market leader in coffee makers.
    Sources: BrandZ, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee maker category is growing due to increasing coffee consumption in India.
    Sources: Nielsen, Statista
  • Price Positioning 14/20
    Weight: 20
    Contribution: 14
    Rationale: Competitively priced for the quality offered, appealing to budget-conscious consumers.
    Sources: Amazon, Flipkart
  • Competition 5/10
    Weight: 10
    Contribution: 5
    Rationale: Faces strong competition from established brands and alternatives in the market.
    Sources: IDC, Euromonitor
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for home use, but limited to specific coffee enthusiasts.
    Sources: MarketWatch, BusinessToday
Summary
A solid choice for coffee lovers seeking authentic South Indian filter coffee at home.

Price Comparison

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Amazon.in More Detail

Rs.284.00 Rs.499.00

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PAJAKA South Indian Filter Coffee Maker - 200 ML Capacity, Stainless Steel Madras Kaapi Kappi Drip Decoction Coffee Brewer, Medium Size for 2-4 Cups, Home & Kitchen

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Best price
Rs.284.00 Rs.499.00