Neko Daily Hygiene Soap 24 hours Germ Protection 100g Pack of 8

Neko Daily Hygiene Soap 24 hours Germ Protection 100g Pack of 8

This Neko Daily Hygiene Soap offers 24-hour germ protection in a convenient 100g pack of 8 bars.

Key Features include its antibacterial properties that effectively eliminate germs and bacteria, leaving your skin clean and protected all day long.

This soap is suitable for all skin types and ages, making it perfect for daily use by the whole family.

Pros: Long-lasting germ protection, suitable for all skin types, convenient pack of 8 bars Cons: May not have a strong fragrance as some other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 24-hour germ protection feature aligns well with the current consumer focus on health and hygiene.	AC Nielsen
Brand Strength	20	15	Neko is a trusted brand known for quality and reliability in the hygiene segment.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 8, making it attractive for budget-conscious consumers.	Retail360
Competition	10	6	Facing moderate competition from established brands but stands out with its germ protection claim.	Euromonitor
Use-case Advantage	5	5	The long-lasting 100g size makes it convenient for daily use and value for money.	Kantar
Final Market Score	100	66/100 (3.30/5)	Neko Daily Hygiene Soap offers a balanced mix of quality, value, and germ protection, making it a strong contender in the solid soap bar segment.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—