NEEV SOAPS Kumkumadi Face Scrub Soap Brightens and Smoothens Skin for a Radiant Glow

NEEV SOAPS Kumkumadi Face Scrub Soap Brightens and Smoothens Skin for a Radiant Glow

Key Features: - Infused with Kumkumadi Oil, a traditional blend of Ayurvedic herbs known for its skin brightening properties - Contains natural exfoliants to gently remove dead skin cells and reveal smoother, more radiant skin - Enriched with moisturizing ingredients to keep skin hydrated and supple - Handmade with care and free from harsh chemicals and artificial additives

For whom: Ideal for those looking to achieve a radiant glow and improve the texture of their skin. Suitable for all skin types, especially dull and uneven skin tone.

Pros: - Brightens and evens out skin tone - Gently exfoliates dead skin cells for smoother skin - Moisturizes and nourishes the skin - Handmade with natural ingredients

Cons: - May not be suitable for sensitive skin due to exfoliating properties - Some users may find the scent to be too strong

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique formulation with Kumkumadi for skin brightening.	Vogue India, Femina
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar premium soaps.	Retail360, The Economic Times
Competition	10	6	Facing competition from other luxury soap brands in the market.	India Today, Business Insider
Use-case Advantage	5	5	Addresses the need for exfoliation and skin radiance.	Elle India
Final Market Score	100	66/100 (3.30/5)	In a competitive market, NEEV SOAPS Kumkumadi Face Scrub Soap holds strong with its unique formulation and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—