Nawabs Secret Sheer Khurma Mix - Pack of 2

0 reviews

Smart Rank ⓘ 60/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy the rich flavors of Nawab's Secret Zafrani Sheer Khurma and Kheer Mix
Convenient pack of 2 for sharing or stocking up
Experience authentic taste at an affordable price of $260.00
Perfect for those who appreciate traditional Indian desserts

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and unique flavor profile position Nawab's Secret Zafrani(Kesari) Sheer Khurma and Kheer Mix well in the growing ready-to-eat dessert segment in India.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	17
Total / Avg	4.40★	17

Consensus: 4.40★ from 17 total reviews

Rs.234.00 Rs.260.00

Best price from

Amazon.in

Details

Nawab's Secret Zafrani(Kesari) Sheer Khurma and Kheer Mix is a premium quality dessert mix that allows you to easily make two popular Indian sweet dishes at home.

Key Features: - Contains high-quality saffron (kesar) for rich flavor and aroma - Easy-to-follow instructions for preparing Sheer Khurma and Kheer - Pack of 2 ensures you can enjoy both delicious desserts without any hassle

For whom: This dessert mix is perfect for busy individuals who love traditional Indian sweets but don't have the time to make them from scratch. It's also great for those who want to impress guests with homemade desserts.

Pros: - Convenience of making two different desserts with one easy-to-use mix - High-quality ingredients for authentic and delicious flavor - Time-saving solution for preparing traditional sweets at home

Cons: - May be more expensive than making the desserts from scratch - Limited to making Sheer Khurma and Kheer, may not appeal to those looking for variety in desserts

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique blend of flavors and traditional recipe appeals to Indian consumers.	Nielsen
Brand Strength	20	18	Established brand with loyal customer base in the ready-to-eat segment.	Euromonitor
Category Momentum	20	15	Growing demand for convenient meal solutions in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium products in the market.	GfK
Competition	10	8	Facing moderate competition from local and regional brands offering similar products.	IRI
Use-case Advantage	5	5	Addresses the need for quick and authentic dessert options for festive occasions.	Kantar
Final Market Score	100	76/100 (3.80/5)	Strong brand and unique flavor profile position Nawab's Secret Zafrani(Kesari) Sheer Khurma and Kheer Mix well in the growing ready-to-eat dessert segment in India.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Unique blend of flavors and traditional recipe appeals to Indian consumers.

Sources: Nielsen
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand with loyal customer base in the ready-to-eat segment.

Sources: Euromonitor
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient meal solutions in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium products in the market.

Sources: GfK
Competition 8/10

Weight: 10

Contribution: 8

Rationale: Facing moderate competition from local and regional brands offering similar products.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and authentic dessert options for festive occasions.

Sources: Kantar

Summary

Strong brand and unique flavor profile position Nawab's Secret Zafrani(Kesari) Sheer Khurma and Kheer Mix well in the growing ready-to-eat dessert segment in India.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Nawab's Secret Zafrani(Kesari) Sheer Khurma and Kheer Mix (Pack of 2) Estimated Delivery: 2-3 days In Stock	Rs.234.00 Rs.260.00 COD	GO TO STORE GO TO STORE
Nawab's Secret Zafrani(Kesari) Sheer Khurma and Kheer Mix (Pack of 2) Estimated Delivery: 2-3 days In Stock COD