Natureland Basmati Rice - Organic 1 Kg

0 reviews
Natureland Basmati Rice - Organic 1 Kg
Smart Rank ⓘ 64/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Certified organic rice grown without harmful chemicals for health-conscious buyers.
  • Long grain basmati rice with distinct aroma and fluffy texture for flavorful biryani dishes.
  • Rich flavor enhances taste of biryani dishes, making them more delicious for buyers.
  • Quick and even cooking makes it convenient for busy home cooks seeking quality rice.

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in the competitive organic rice market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 57
Total / Avg 4.00★ 57
Consensus: 4.00★ from 57 total reviews

⭐ Reviews Summary

✅ What Users Love

  • High quality organic rice
  • Great taste and aroma
  • Good value for money

⚠️ What to Watch

  • Some customers received damaged packaging
  • Occasional presence of small stones in rice
  • Cooking time may be longer than regular basmati rice
Rs.250.00 Rs.299.00
Best price from Amazon.in Amazon.in
Details


- About Product: Natureland Organics Biryani Basmati Rice is a premium quality organic rice that is grown without the use of any harmful pesticides or chemicals. It is naturally aromatic and rich in flavor, making it the perfect choice for preparing delicious biryani dishes.

- Key Features: 1. Certified organic: This rice is certified organic by USDA and India Organic, ensuring that it is free from any harmful chemicals. 2. Long grain: The long and slender grains of basmati rice give it a distinct aroma and fluffy texture when cooked. 3. Rich in flavor: The natural aroma and flavor of this rice enhance the taste of biryani dishes, making them more delicious. 4. Easy to cook: This rice cooks quickly and evenly, making it a convenient option for busy home cooks.

- For whom: Natureland Organics Biryani Basmati Rice is perfect for health-conscious individuals who want to enjoy the delicious taste of biryani without compromising on quality. It is also a great choice for those who prefer organic, chemical-free products in their cooking.

- Pros & Cons: Pros: 1. Organic and chemical-free 2. Rich aroma and flavor 3. Easy to cook 4. Versatile for different recipes Cons: 1. Slightly more expensive than non-organic rice brands 2. Limited availability in some stores

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Biryani Basmati Rice is a popular choice among Indian consumers. Euromonitor
Brand Strength 20 18 Natureland Organics is a trusted brand in the organic food segment. Brandwatch
Category Momentum 20 15 Organic food trend is strong in India. Mintel
Price Positioning 20 10 Competitively priced compared to other organic basmati rice brands. Retail360
Competition 10 8 Facing competition from other established organic rice brands. AgriTech Today
Use-case Advantage 5 5 Versatile rice suitable for various dishes. Grocery Times
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in the competitive organic rice market.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Biryani Basmati Rice is a popular choice among Indian consumers.
    Sources: Euromonitor
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Natureland Organics is a trusted brand in the organic food segment.
    Sources: Brandwatch
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Organic food trend is strong in India.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to other organic basmati rice brands.
    Sources: Retail360
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing competition from other established organic rice brands.
    Sources: AgriTech Today
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile rice suitable for various dishes.
    Sources: Grocery Times
Summary
Strong brand and product fit in the competitive organic rice market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.250.00 Rs.299.00

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Natureland Organics Biryani Basmati Rice 1 Kg - Organic Rice

Estimated Delivery: 2-3 days
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Rs.250.00 Rs.299.00