NATURALTEIN Natural Whey Protein Concentrate Chocolate 1 kg Naturally flavored Non GMO No Artificial Sweeteners

Key Features: - 100% natural whey protein concentrate - Delicious chocolate flavor - Non GMO and free from artificial sweeteners - Each serving provides a good source of protein for muscle recovery and growth
For whom: - Fitness enthusiasts looking for a natural protein supplement - Individuals with dietary restrictions who need a clean protein source - Athletes seeking a post-workout recovery option without added chemicals
Pros: - Natural ingredients for a clean protein source - Great tasting chocolate flavor - Provides essential amino acids for muscle growth and repair - Non GMO formula for peace of mind
Cons: - May be more expensive than other whey protein concentrates on the market - Limited flavor options compared to some brands

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Meets consumer preference for natural, non-GMO, and no artificial sweeteners.	Nielsen
Brand Strength	20	10	Established brand with good reputation in the health and wellness sector.	Euromonitor
Category Momentum	20	15	Growing demand for natural protein supplements in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Gartner
Competition	10	6	Facing competition from both local and international brands offering similar products.	Forbes
Use-case Advantage	5	5	Suitable for fitness enthusiasts and health-conscious individuals.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing natural protein supplement market in India.

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