Naturalis Mango Butter 200gm 100 Raw Unprocessed and Unrefined Body Butter Ingredient for Lip Balm Lip Cream Moisturization Nourishment of Body and Skin formulation

Naturalis Mango Butter 200gm 100 Raw Unprocessed and Unrefined Body Butter Ingredient for Lip Balm Lip Cream Moisturization Nourishment of Body and Skin formulation

Key Features: - Made from 100% raw, unprocessed, and unrefined mango butter - Great ingredient for lip balm, lip cream, and skin moisturization - Nourishes and hydrates the body and skin

For whom: - Ideal for individuals looking for natural skincare products - Suitable for all skin types, including sensitive skin - Perfect for those who prefer chemical-free beauty products

Pros: - Rich in vitamins and antioxidants - Helps with dry skin and dehydration - Can be used in various DIY beauty formulations

Cons: - May have a strong natural scent - Solid texture that may require warming up before use - Some individuals may be allergic to mango butter

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Rich in mango butter suitable for lip balm and skin nourishment.	Gartner
Brand Strength	20	10	Established brand reputation in the natural skincare segment.	Euromonitor
Category Momentum	20	15	Growing demand for natural body care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar unprocessed body butters.	Forbes
Competition	10	6	Facing moderate competition from other natural body butter brands.	Nielsen
Use-case Advantage	5	5	Versatile usage for lip care, skin moisturization, and body nourishment.	Statista
Final Market Score	100	66/100 (3.30/5)	Strong contender in the natural body butter segment with good market fit.