Naturalis Indigo Powder for Hair Black Indigo Powder 200 Grams Natural Hair Colouring No Added Colors Plant Based Hair Color Leaf Vibrant Nourishing

Naturalis Indigo Powder for Hair Black Indigo Powder 200 Grams Natural Hair Colouring No Added Colors Plant Based Hair Color Leaf Vibrant Nourishing

Key Features: - Made with natural ingredients - No added colors or chemicals - Plant-based hair color - Vibrant and nourishing results

For whom: - Individuals looking for a natural hair coloring alternative - Those with sensitive scalps or allergies to traditional hair dyes - Anyone wanting to achieve black hair color with a plant-based product

Pros: - Natural ingredients that are gentle on the hair and scalp - Vibrant and long-lasting color results - Nourishing for the hair, leaving it soft and healthy

Cons: - May require multiple applications for desired color intensity - Color may fade quicker than traditional chemical dyes

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers plant-based color with no added chemicals, aligning with current consumer preferences.	BeautyInsider, Vogue
Brand Strength	20	10	Established brand with positive customer reviews.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for natural hair coloring products in India.	Mintel
Price Positioning	20	8	Competitively priced compared to similar products in the market.	RetailToday
Competition	10	10	Facing moderate competition from other established natural hair color brands.	IndiaRetailNews
Use-case Advantage	5	3	Easy application process for at-home use, appealing to DIY hair color enthusiasts.	CosmoBeauty
Final Market Score	100	66/100 (3.30/5)	Naturalis Indigo Powder offers a competitive plant-based hair coloring option in a growing market segment.

Factor	Rating (out of 5)	Notes
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