Nat Habit Turmeric Oats Bath Butter Soap Ayurvedic Body Tan Removal for Women Men De Tan Anti Tan Antibacterial Bar Scar Reduction Deep Cleansing Handmade Haldi Soap 125g x 2

This Nat Habit Turmeric Oats Bath Butter Soap is a unique blend of natural ingredients designed to gently exfoliate and cleanse the skin while targeting tan removal.

Key Features: - Contains turmeric and oats which are known for their skin brightening and exfoliating properties - Helps in removing tan and reducing scars - Antibacterial properties help in preventing acne and other skin infections - Handmade soap with deep cleansing abilities

For whom: This soap is suitable for both men and women looking to brighten their skin, remove tan, and reduce scars. It is perfect for those with dull, uneven skin tone and acne-prone skin.

Pros: - Natural ingredients ensure safe for all skin types - Effective in tan removal and scar reduction - Handmade soap adds a luxurious touch to your skincare routine - Antibacterial properties help in maintaining clear and healthy skin

Cons: - May not be suitable for individuals with sensitive skin or allergies to turmeric

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Unique combination of turmeric, oats, and antibacterial properties	Vogue
Brand Strength	20	10	Established brand with loyal customer base	Brand Equity
Category Momentum	20	15	Growing demand for Ayurvedic skincare products in Indian market	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market	Retail Today
Competition	10	6	Facing competition from other Ayurvedic soap brands with similar claims	Business Standard
Use-case Advantage	5	5	Addresses multiple skin concerns in one product	Femina
Final Market Score	100	66/100 (3.30/5)	Innovative Ayurvedic soap with strong market potential in the Indian skincare segment

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