Nat Habit Milk Rosehip Bath Soap with Lactic Acid Kokum Butter Cold Processed Ayurvedic Soap for Skin Brightening Anti Aging Anti Acne Moisturizing Milk Soap with Gentle Exfoliation 125g x 2

Key Features: - Made with natural ingredients such as rosehip, lactic acid, and kokum butter - Cold processed for maximum effectiveness - Provides gentle exfoliation for brighter skin - Helps in anti-aging, anti-acne, and moisturizing properties - Comes in a pack of 2 bars, each weighing 125g
For whom: - Suitable for all skin types, especially those looking for skin brightening and anti-aging benefits - Ideal for those dealing with acne or dry skin - Perfect for anyone who prefers natural and chemical-free skincare products
Pros: - Natural ingredients promote healthier, glowing skin - Gentle exfoliation helps in removing dead skin cells - Provides anti-aging and anti-acne benefits - Moisturizing properties leave skin feeling soft and hydrated
Cons: - May not be suitable for those with sensitive skin or allergies to any of the ingredients - Some users may find the exfoliation to be too abrasive for daily use

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Innovative formulation with Ayurvedic ingredients aligns with current consumer preferences.	Euromonitor
Brand Strength	20	18	Established brand with loyal customer base in the beauty segment.	Brand Equity
Category Momentum	20	15	Growing demand for natural skincare products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar premium Ayurvedic soaps in the market.	AC Nielsen
Competition	10	10	Facing moderate competition from other Ayurvedic skincare brands in the market.	Kantar
Use-case Advantage	5	3	Offers multiple skin benefits in one product, appealing to health-conscious consumers.	GfK
Final Market Score	100	76/100 (3.80/5)	Innovative Ayurvedic soap with strong brand and market fit.

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