Namma Nellu White Rice - Thooyamalli Raw - 1 kg

0 reviews

Smart Rank ⓘ 51/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

100% pure and natural Thooyamalli Rice for authentic South Indian dishes
Rich flavor and aroma ideal for daily consumption
Sustainably sourced from local farmers for high quality and purity
Perfect choice for those valuing authenticity in their food

Market-Based Score (India)

66/100 (3.30/5)

Decent

Namma Nellu Traditional White Rice offers a competitive choice in the premium rice segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.6★	7
Total / Avg	4.60★	7

Consensus: 4.60★ from 7 total reviews

Rs.260.00 Rs.260.00

Best price from

Amazon.in

Details

Namma Nellu Traditional White Rice is a premium quality rice variety known for its purity and authentic taste. It is sourced directly from local farmers who grow the rice using traditional, sustainable methods.

Key Features: - Thooyamalli Rice (Raw Rice) - 100% pure and natural - Rich in flavor and aroma - Perfect for daily consumption - Ideal for making traditional South Indian dishes

For whom: This rice is perfect for anyone who values quality and authenticity in their food. It is especially popular among those who love traditional South Indian cuisine and are looking for a premium rice variety to enhance their cooking.

Pros: - High quality and purity - Authentic taste and aroma - Versatile for various dishes - Sourced sustainably from local farmers

Cons: - Slightly higher price compared to regular rice varieties - May not be readily available in all stores or regions

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High quality and purity of the Thooyamalli Rice appeals to health-conscious consumers.	India Today, Outlook
Brand Strength	20	10	Established brand with loyal customer base in South India.	The Hindu, Economic Times
Category Momentum	20	15	Growing demand for traditional rice varieties in Indian market.	Mint, Business Standard
Price Positioning	20	10	Competitively priced compared to similar premium rice brands.	Livemint, Financial Express
Competition	10	6	Facing competition from both local and national rice brands offering similar traditional rice varieties.	ThePrint, Scroll
Use-case Advantage	5	5	Versatile rice suitable for daily consumption and special occasions.	FoodNavigator, FoodProcessing
Final Market Score	100	66/100 (3.30/5)	Namma Nellu Traditional White Rice offers a competitive choice in the premium rice segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: High quality and purity of the Thooyamalli Rice appeals to health-conscious consumers.

Sources: India Today, Outlook
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in South India.

Sources: The Hindu, Economic Times
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for traditional rice varieties in Indian market.

Sources: Mint, Business Standard
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar premium rice brands.

Sources: Livemint, Financial Express
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from both local and national rice brands offering similar traditional rice varieties.

Sources: ThePrint, Scroll
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Versatile rice suitable for daily consumption and special occasions.

Sources: FoodNavigator, FoodProcessing

Summary

Namma Nellu Traditional White Rice offers a competitive choice in the premium rice segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Namma Nellu Traditional White Rice - Thooyamalli Rice / Thooya Malli (Raw Rice) / ??? ????? (????????) - 1 kg Estimated Delivery: 2-3 days In Stock	Rs.260.00 Rs.260.00 COD	GO TO STORE GO TO STORE
Namma Nellu Traditional White Rice - Thooyamalli Rice / Thooya Malli (Raw Rice) / ??? ????? (????????) - 1 kg Estimated Delivery: 2-3 days In Stock COD