NAKPRO 100 Pea Protein Isolate Unflavoured 1kg 28 8g Protein 5 5g BCAA Natural Vegan Plant Protein Powder Easy To Digest All Essential Amino Acids for Muscle Gain and Recovery

Key Features: - Contains 28.8g of protein per serving - Contains 5.5g of BCAAs (Branched-Chain Amino Acids) - Made from natural vegan plant protein - Easy to digest - Contains all essential amino acids for muscle gain and recovery

For whom: - Athletes looking to increase their protein intake - Vegans and vegetarians looking for a plant-based protein option - Individuals looking to support muscle gain and recovery

Pros: - High protein content - Contains essential amino acids - Vegan and natural - Easy to digest Cons: - Unflavored (may not appeal to all tastes) - May be more expensive compared to other protein powders

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content, BCAA, and essential amino acids align well with consumer needs.	HealthifyMe
Brand Strength	20	10	Established brand with positive consumer reviews in the category.	Amazon, Flipkart
Category Momentum	20	15	Growing demand for plant-based protein products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	BigBasket, Grofers
Competition	10	6	Facing competition from both established and emerging brands in the segment.	IDC, Euromonitor
Use-case Advantage	5	5	Easy to digest formulation suitable for muscle gain and recovery needs.	HealthifyMe
Final Market Score	100	66/100 (3.30/5)	Strong product positioned well in growing Indian plant-based protein market.

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