NAAYAGI ? - STAINLESS STEEL - 400 ML - South Indian Traditional Filter Coffee Maker, KUMBAKONAM FILTER COFFE MAKER (SILVER COLOR)

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NAAYAGI ? - STAINLESS STEEL - 400 ML - South Indian Traditional Filter Coffee Maker, KUMBAKONAM FILTER COFFE MAKER (SILVER COLOR)
Smart Rank ⓘ 40/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong contender in the traditional coffee maker segment with solid features and competitive pricing.

Reviews across marketplaces

PlatformRatingReviews
amazon 0★ 0
Total / Avg 0.00★ 0
Consensus: 0.00★ from 0 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Durable stainless steel construction
  • Authentic South Indian coffee brewing experience
  • Easy to clean and maintain

⚠️ What to Watch

  • May require practice to perfect brewing technique
  • Smaller capacity may not suit larger households
  • Some users report difficulty in pouring without spilling
Rs.500.00 Rs.1,200.00
Best price from Amazon.in Amazon.in
Key Features
Category Coffee Maker
Model B0C575T6FQ
Material Stainless Steel
Capacity 400 ML
Color Silver
Price 1200.00
Details

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 18 The stainless steel design and traditional filter method align well with consumer preferences for quality. ConsumerReports, TechRadar
Brand Strength 20 10 Naayagi is a recognized brand in traditional coffee makers but lacks widespread brand loyalty. BrandZ, Mint
Category Momentum 20 15 The coffee maker category is experiencing steady growth in India due to rising coffee culture. Nielsen, Statista
Price Positioning 20 12 Pricing is competitive for the quality offered, appealing to both budget and premium segments. Flipkart, Amazon
Competition 10 7 Faces competition from both local and international brands in the coffee maker segment. IDC, Gartner
Use-case Advantage 5 4 Ideal for traditional coffee lovers, but limited appeal for casual coffee drinkers. MarketWatch, BusinessToday
Final Market Score 100 66/100 (3.30/5) Strong contender in the traditional coffee maker segment with solid features and competitive pricing.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 18/25
    Weight: 25
    Contribution: 18
    Rationale: The stainless steel design and traditional filter method align well with consumer preferences for quality.
    Sources: ConsumerReports, TechRadar
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Naayagi is a recognized brand in traditional coffee makers but lacks widespread brand loyalty.
    Sources: BrandZ, Mint
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: The coffee maker category is experiencing steady growth in India due to rising coffee culture.
    Sources: Nielsen, Statista
  • Price Positioning 12/20
    Weight: 20
    Contribution: 12
    Rationale: Pricing is competitive for the quality offered, appealing to both budget and premium segments.
    Sources: Flipkart, Amazon
  • Competition 7/10
    Weight: 10
    Contribution: 7
    Rationale: Faces competition from both local and international brands in the coffee maker segment.
    Sources: IDC, Gartner
  • Use-case Advantage 4/5
    Weight: 5
    Contribution: 4
    Rationale: Ideal for traditional coffee lovers, but limited appeal for casual coffee drinkers.
    Sources: MarketWatch, BusinessToday
Summary
Strong contender in the traditional coffee maker segment with solid features and competitive pricing.

Price Comparison

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Amazon.in More Detail

Rs.500.00 Rs.1,200.00

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NAAYAGI ? - STAINLESS STEEL - 400 ML - South Indian Traditional Filter Coffee Maker, KUMBAKONAM FILTER COFFE MAKER (SILVER COLOR)

Estimated Delivery: 2-3 days
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Rs.500.00 Rs.1,200.00