Mysore Sandal Soap 75g Pack of 6

Mysore Sandal Soap 75g Pack of 6

Celebrate the goodness of sandalwood with Mysore Sandal Soap. Made with pure sandalwood oil, this soap is known for its soothing fragrance and natural nourishing properties.

Key Features:
- Enriched with natural sandalwood oil
- Moisturizes and nourishes the skin
- Soothing fragrance
- Helps in maintaining skin health

For whom:
This soap is suitable for all skin types, especially for those who have dry or sensitive skin. It is perfect for people looking for a natural and gentle soap that cleanses without stripping the skin of its natural moisture.

Pros:
- Luxurious sandalwood fragrance
- Nourishing formula
- Helps in relaxing and de-stressing
- Good for sensitive skin

Cons:
- Some may find the scent too strong
- May melt quickly if not stored properly
- Not suitable for those allergic to sandalwood

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The 75g pack size is popular among budget-conscious consumers in India.	Retail360
Brand Strength	20	15	Mysore Sandal Soap is a trusted brand with a long-standing presence in the market.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 6, offering value for money to consumers.	Business Standard
Competition	10	9	Facing competition from other established soap brands in the market.	The Economic Times
Use-case Advantage	5	2	The sandalwood fragrance provides a unique and refreshing bathing experience.	India Today
Final Market Score	100	66/100 (3.30/5)	Mysore Sandal Soap 75g Pack of 6 holds a strong position in the competitive Indian solid soap bars market.

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