Mysore Sandal Millennium Soap 150g

Mysore Sandal Millennium Soap 150g

About Product: Mysore Sandal Millennium Soap is a luxurious soap made from pure sandalwood oil, known for its soothing and rejuvenating properties. It has been crafted using traditional methods to ensure a high-quality product.

Key Features: - Contains pure sandalwood oil for a natural, long-lasting fragrance - Moisturizing properties to keep skin soft and supple - Handmade using traditional techniques to maintain authenticity - Comes in a convenient 150g size for easy use

For whom: This soap is perfect for those who appreciate the luxury of sandalwood and want to indulge in a rich and creamy lather. It is suitable for all skin types and can be used daily for a pampering experience.

Pros: - Rich sandalwood fragrance that lingers on the skin - Moisturizing properties leave skin feeling hydrated - Handmade with care to ensure quality and authenticity

Cons: - Some may find the scent too strong - May be on the pricier side compared to regular soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Features align well with preferences of Indian consumers.	Retail360
Brand Strength	20	18	Strong brand recognition and loyalty in India.	Brand Equity
Category Momentum	20	15	Growing demand for traditional soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar soap bars in India.	IRI
Competition	10	8	Facing moderate competition from local and international soap brands.	Euromonitor
Use-case Advantage	5	5	Offers unique benefits for skin care in Indian climate.	Vogue
Final Market Score	100	76/100 (3.80/5)	Strong brand with good fit and pricing in growing Indian soap market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—