Mysore Sandal Gold Soap 125 g Pack of 2

Mysore Sandal Gold Soap 125 g Pack of 2

About Product: Mysore Sandal Gold Soap is a premium soap made with pure sandalwood oil and enriched with moisturizing oils. It has a rich lather and a luxurious fragrance that leaves your skin feeling refreshed and rejuvenated

Key Features: - Made with pure sandalwood oil - Enriched with moisturizing oils - Rich lather - Luxurious fragrance

For whom: Mysore Sandal Gold Soap is suitable for all skin types, especially for those looking for a nourishing soap with a luxurious feel

Pros: - Hydrating and moisturizing - Leaves skin feeling soft and smooth - Long-lasting fragrance

Cons: - Some may find the scent too strong - Price may be higher than other soaps

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	The unique sandalwood fragrance and moisturizing properties cater well to Indian consumer preferences.	HUL Research
Brand Strength	20	15	Mysore Sandal Gold Soap is a well-established and trusted brand in the Indian market.	Brand Equity
Category Momentum	20	10	Solid soap bars are a staple in Indian households with consistent demand.	Mintel
Price Positioning	20	10	Competitively priced for a pack of 2, making it affordable for the mass market.	Retail360
Competition	10	9	Faces competition from other established soap brands offering similar benefits, requiring strategic differentiation.	SoapDigest
Use-case Advantage	5	2	Offers skin nourishment and a refreshing bathing experience, appealing to consumers seeking traditional skincare solutions.	BeautyInsider
Final Market Score	100	66/100 (3.30/5)	Mysore Sandal Gold Soap 125g Pack of 2 holds a strong position in the Indian solid soap bar market with its established brand, unique sandalwood fragrance, and competitive pricing.

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