Muster Anti Odour Deo Stick for Men Aluminium Free Prevents Body Odour Alcohol Free Natural Charcoal Witch Hazel 80 g Long Lasting Freshness

Muster Anti Odour Deo Stick for Men Aluminium Free Prevents Body Odour Alcohol Free Natural Charcoal Witch Hazel 80 g Long Lasting Freshness

Muster Anti Odour Deo Stick for Men is a natural and aluminium-free deodorant that effectively prevents body odour. It is alcohol-free, making it suitable for those with sensitive skin. Infused with natural charcoal and witch hazel, this deodorant provides long-lasting freshness throughout the day.
Key Features: - Aluminium-free formula - Alcohol-free - Natural charcoal and witch hazel - Long-lasting freshness
For whom: This deodorant is specifically designed for men who are looking for a natural and effective way to prevent body odour. It is suitable for all skin types, including sensitive skin.
Pros: - Natural ingredients - Long-lasting freshness - Alcohol-free formula
Cons: - May need to reapply throughout the day for maximum effectiveness

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Aluminium-free, natural ingredients align with current consumer preferences.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base.	Brand Equity
Category Momentum	20	15	Growing demand for natural deodorants in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar natural deodorants.	Retail360
Competition	10	6	Facing strong competition from established and emerging natural deodorant brands.	Nielsen
Use-case Advantage	5	5	Long-lasting freshness appeals to active individuals.	IndiaRetailing
Final Market Score	100	66/100 (3.30/5)	Strong contender in the natural deodorant segment in India.

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