MuscleBlaze Raw Whey Protein Concentrate Unflavoured 1kg Light Clean Protein Easy to Digest

MuscleBlaze Raw Whey Protein Concentrate is a high-quality protein supplement that provides clean and easily digestible protein.

Key Features: - Unflavoured for versatility in mixing with other beverages or recipes - 1kg packaging for convenience and long-lasting supply - Made with whey protein concentrate for excellent muscle recovery and growth

For whom: This product is ideal for individuals looking to increase their protein intake in a convenient and effective way. It is suitable for athletes, bodybuilders, fitness enthusiasts, and anyone looking to support their muscle growth and recovery.

Pros: - High-quality whey protein concentrate - Easy to mix and versatile for consumption - Provides essential amino acids for muscle building

Cons: - Unflavoured may not be appealing to some tastes - Packaging is only 1kg, may not be suitable for heavy users

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	High protein content and easy digestibility meet consumer needs.	Euromonitor
Brand Strength	20	10	Established reputation in the Indian market.	Retail360
Category Momentum	20	15	Growing demand for health and fitness products in India.	Mintel
Price Positioning	20	10	Competitive pricing compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing competition from both local and international brands.	Kantar
Use-case Advantage	5	5	Versatile product suitable for various dietary and fitness goals.	GFK
Final Market Score	100	66/100 (3.30/5)	MuscleBlaze Raw Whey Protein Concentrate holds a strong position in the Indian diet & nutrition market.

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