MuscleBlaze 10g Protein Bar Cookies Cream Pack of 6 Protein Blend Healthy Protein Snacks For Energy Fitness

MuscleBlaze Protein Bar is a convenient and tasty way to increase your daily protein intake. With 10g of protein per bar, it helps in muscle recovery and growth after workouts.

Key Features:
- Protein blend of whey protein isolate and whey protein concentrate
- Contains only 180 calories per bar
- Gluten-free, making it suitable for people with gluten intolerance

For whom:
MuscleBlaze Protein Bar is suitable for anyone looking to increase their protein intake, especially athletes, gym-goers, and individuals leading an active lifestyle.

Pros:
- Convenient snack option for on-the-go consumption
- Provides a good amount of protein without the need for shakes or smoothies
- Tasty Cookies Cream flavor that satisfies sweet cravings

Cons:
- May not be suitable for individuals with lactose intolerance
- Contains some artificial ingredients for flavor and preservation

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Protein blend and energy focus align well with current consumer preferences.	Gartner
Brand Strength	20	10	MuscleBlaze is a well-known brand in the fitness industry in India.	Euromonitor
Category Momentum	20	15	Growing demand for healthy protein snacks in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar protein bars in the market.	Statista
Competition	10	6	Facing competition from other established protein bar brands in India.	Nielsen
Use-case Advantage	5	5	Convenient snack for energy boost during workouts or as a meal replacement.	Forbes
Final Market Score	100	66/100 (3.30/5)	MuscleBlaze 10g Protein Bar Cookies & Cream offers a competitive and well-positioned protein snack option in the Indian market.

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