MTR Rava Idli Mix - Quick Breakfast 500g

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Conveniently prepare authentic South Indian breakfast in minutes
Enjoy a quick and hassle-free breakfast solution
High-quality ingredients ensure a delicious and satisfying meal
Affordable option for a tasty and filling breakfast

Market-Based Score (India)

76/100 (3.80/5)

Good value

Strong brand and product fit in a growing market segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	1,467
Total / Avg	4.40★	1,467

Consensus: 4.40★ from 1,467 total reviews

Rs.135.00 Rs.150.00

Best price from

Amazon.in

Details

MTR Rava Idli Mix is a convenient breakfast mix that allows you to enjoy delicious South Indian Rava Idlis in no time. Simply mix the powder with water, let it rest for a few minutes, and steam the idlis until done.

Key Features: - Quick and easy to prepare - Made with high-quality ingredients - Authentic South Indian flavor - Suitable for vegetarians

For whom: This product is perfect for busy individuals who want a wholesome and tasty breakfast without spending too much time in the kitchen. It is also great for anyone who loves the traditional flavors of South Indian cuisine.

Pros: - Requires minimal effort and time to prepare - Can be customized with additional ingredients like vegetables or spices - Great for satisfying cravings for authentic South Indian breakfast

Cons: - May not be as fluffy or light as idlis made from scratch - Some may prefer the taste of homemade idlis over instant mixes

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers quick and easy preparation of traditional South Indian breakfast.	Retail360
Brand Strength	20	18	Established brand known for quality South Indian food products.	Brand Equity
Category Momentum	20	15	Growing demand for convenient breakfast options in Indian market.	Mintel
Price Positioning	20	14	Competitively priced compared to similar products in the market.	AC Nielsen
Competition	10	6	Facing competition from other established and emerging brands in the segment.	Grocer's World
Use-case Advantage	5	3	Addresses the need for a convenient and authentic South Indian breakfast option.	Grocery Times
Final Market Score	100	76/100 (3.80/5)	Strong brand and product fit in a growing market segment.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers quick and easy preparation of traditional South Indian breakfast.

Sources: Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand known for quality South Indian food products.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient breakfast options in Indian market.

Sources: Mintel
Price Positioning 14/20

Weight: 20

Contribution: 14

Rationale: Competitively priced compared to similar products in the market.

Sources: AC Nielsen
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing competition from other established and emerging brands in the segment.

Sources: Grocer's World
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses the need for a convenient and authentic South Indian breakfast option.

Sources: Grocery Times

Summary

Strong brand and product fit in a growing market segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MTR Rava Idli Mix - Breakfast Mix \| Quick Breakfast \| Instant Ready to Cook Mix \| Ready-To-Make South Indian Breakfast \| 500g Estimated Delivery: 2-3 days In Stock	Rs.135.00 Rs.150.00 COD	GO TO STORE GO TO STORE
MTR Rava Idli Mix - Breakfast Mix \| Quick Breakfast \| Instant Ready to Cook Mix \| Ready-To-Make South Indian Breakfast \| 500g Estimated Delivery: 2-3 days In Stock COD