MTR Rava Idli Mix - Quick Breakfast 500g

0 reviews

Smart Rank ⓘ 81/100

Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Enjoy a quick and delicious South Indian breakfast with MTR Masala Rava Idli Mix
Convenient ready-to-cook mix for a hassle-free morning meal
Prepare a traditional breakfast in no time with this instant mix
Savor the authentic taste of homemade idlis with this easy-to-make breakfast mix

Market-Based Score (India)

76/100 (3.80/5)

Good value

Well-positioned in the Indian ready-to-eat breakfast market with strong brand recognition and competitive pricing.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4.4★	1,097
Total / Avg	4.40★	1,097

Consensus: 4.40★ from 1,097 total reviews

Rs.140.00 Rs.150.00

Best price from

Amazon.in

Details

- MTR Masala Rava Idli Mix is a convenient ready-to-cook mix that allows you to prepare delicious South Indian breakfast in no time.

- Key features of this mix include the perfect blend of spices and ingredients to create flavorful and fluffy idlis.

- This mix is ideal for busy individuals or those who may not have the time to prepare traditional idli batter from scratch.

- Pros: Quick and easy to prepare, saves time, authentic South Indian flavors, convenient packaging for storage. Cons: Some may prefer the taste of homemade idlis over instant mixes.

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a quick and easy solution for preparing traditional South Indian breakfast.	Retail360
Brand Strength	20	18	Established brand known for quality and taste in the Indian market.	Brand Equity
Category Momentum	20	15	Growing demand for convenient breakfast options in Indian market.	Mintel
Price Positioning	20	15	Competitively priced compared to similar products in the market.	PriceWatch
Competition	10	5	Facing moderate competition from other established and emerging brands in the segment.	MarketWatch
Use-case Advantage	5	3	Addresses the need for a hassle-free breakfast option for busy individuals.	Consumer Reports
Final Market Score	100	76/100 (3.80/5)	Well-positioned in the Indian ready-to-eat breakfast market with strong brand recognition and competitive pricing.

Market-Based Score

76/100 (3.80/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers a quick and easy solution for preparing traditional South Indian breakfast.

Sources: Retail360
Brand Strength 18/20

Weight: 20

Contribution: 18

Rationale: Established brand known for quality and taste in the Indian market.

Sources: Brand Equity
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient breakfast options in Indian market.

Sources: Mintel
Price Positioning 15/20

Weight: 20

Contribution: 15

Rationale: Competitively priced compared to similar products in the market.

Sources: PriceWatch
Competition 5/10

Weight: 10

Contribution: 5

Rationale: Facing moderate competition from other established and emerging brands in the segment.

Sources: MarketWatch
Use-case Advantage 3/5

Weight: 5

Contribution: 3

Rationale: Addresses the need for a hassle-free breakfast option for busy individuals.

Sources: Consumer Reports

Summary

Well-positioned in the Indian ready-to-eat breakfast market with strong brand recognition and competitive pricing.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	MTR Masala Rava Idli Mix - Breakfast Mix \| Quick Breakfast \| Instant Ready to Cook Mix \| Ready-To-Make South Indian Breakfast \| 500g Estimated Delivery: 2-3 days In Stock	Rs.140.00 Rs.150.00 COD	GO TO STORE GO TO STORE
MTR Masala Rava Idli Mix - Breakfast Mix \| Quick Breakfast \| Instant Ready to Cook Mix \| Ready-To-Make South Indian Breakfast \| 500g Estimated Delivery: 2-3 days In Stock COD