MTR Upma Mix 80g

0 reviews
Smart Rank ⓘ 74/100
Based on Market Score (76/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient 3-minute breakfast solution for busy mornings
  • Wholesome and nutritious vegetable upma for a satisfying meal
  • Just add hot water for a quick and easy breakfast option
  • Portable 80g pack ideal for on-the-go or travel

Market-Based Score (India)

76/100 (3.80/5)
Good value
Strong brand and product fit in a growing market segment.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.1★ 400
Total / Avg 4.10★ 400
Consensus: 4.10★ from 400 total reviews
Rs.70.00 Rs.70.00
Best price from Amazon.in Amazon.in
Details
About Product: MTR 3 Minute Breakfast Vegetable Upma is a convenient and delicious instant breakfast option that can be prepared in just 3 minutes. Made with high-quality ingredients, this upma offers a wholesome and fulfilling meal to kickstart your day. Key Features: - Just add hot water and within minutes, you will have a piping hot and flavorful upma ready to be enjoyed. - Packed with vegetables, this breakfast option is not only delicious but also nutritious. - The easy-to-carry packaging makes it perfect for on-the-go breakfast or as a quick meal option during busy days. For whom: This MTR 3 Minute Breakfast Vegetable Upma is ideal for busy individuals who are looking for a quick and easy breakfast option without compromising on taste and nutrition. It is also suitable for students, working professionals, and anyone who enjoys a warm and comforting meal. Pros: - Convenient and quick to prepare, making it perfect for busy mornings. - Nutritious and wholesome, packed with vegetables for added nutrition. - Delicious and flavorful, providing a satisfying breakfast option on-the-go. Cons: - Some may find the portion size to be small for a full meal. - The taste may not appeal to those who prefer traditional homemade upma recipes.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Matches consumer preference for quick and tasty breakfast solutions Retail360
Brand Strength 20 18 Established brand known for quality and taste Brand Equity
Category Momentum 20 15 Growing demand for convenient ready-to-eat options Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market IRI
Competition 10 8 Facing moderate competition from other ready-to-eat breakfast brands Grocer's Digest
Use-case Advantage 5 5 Addresses the need for a convenient and nutritious breakfast option Grocery Times
Final Market Score 100 76/100 (3.80/5) Strong brand and product fit in a growing market segment.
Market-Based Score
76/100 (3.80/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Matches consumer preference for quick and tasty breakfast solutions
    Sources: Retail360
  • Brand Strength 18/20
    Weight: 20
    Contribution: 18
    Rationale: Established brand known for quality and taste
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient ready-to-eat options
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market
    Sources: IRI
  • Competition 8/10
    Weight: 10
    Contribution: 8
    Rationale: Facing moderate competition from other ready-to-eat breakfast brands
    Sources: Grocer's Digest
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for a convenient and nutritious breakfast option
    Sources: Grocery Times
Summary
Strong brand and product fit in a growing market segment.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.70.00 Rs.70.00

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MTR 3 Minute Breakfast Vegetable Upma | Just Add Hot Water | Wholesome Instant Breakfast 80g

Estimated Delivery: 2-3 days
In Stock COD

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Rs.70.00 Rs.70.00