MSI Modern 15, Intel 12th Gen. i3-1215U, 40CM FHD 60Hz Laptop(16GB/512GB NVMe SSD/Windows 11 Home/MSO 2021/Intel Iris Xe Graphics/Classic Black/1.7Kg), B12MO-1049IN

The MSI Modern 15 laptop is a sleek and lightweight device perfect for everyday use. With its Intel 12th Gen. i3-1215U processor and 16GB of RAM, this laptop offers fast and efficient performance for multitasking and running multiple applications.

Key features of the MSI Modern 15 include a 40CM Full HD display with a 60Hz refresh rate, a 512GB NVMe SSD for storage, and Windows 11 Home pre-installed. The laptop also comes with Microsoft Office 2021 for productivity and Intel Iris Xe Graphics for smooth visuals.

This laptop is ideal for students, professionals, and anyone looking for a reliable and versatile device for work or entertainment. Whether you need to work on documents, create presentations, or enjoy multimedia content, the MSI Modern 15 has you covered.

Pros: - Lightweight and portable design - Fast performance with Intel 12th Gen. processor and 16GB of RAM - Full HD display with Intel Iris Xe Graphics for clear visuals - Comes with Windows 11 Home and Microsoft Office 2021 pre-installed Cons: - Limited storage capacity with only a 512GB SSD - 60Hz refresh rate may not be ideal for gaming or high-motion content

Specs	Details
Brand	MSI
Model Name	Modern 15
Launch Year	N/A
Processor	Intel 12th Gen. i3-1215U
RAM (size+type)	16GB
Storage (type+size)	512GB NVMe SSD
Graphics (GPU)	Intel Iris Xe Graphics
Display (size/type/resolution/refresh)	40CM FHD 60Hz
Battery	N/A
Operating System	Windows 11 Home
Weight	1.7Kg
Ports & Connectivity (USB-C/HDMI/Wi-Fi/BT)	N/A
Warranty	N/A

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	The laptop offers a good balance of specs and performance for its price range in the Indian market.	notebookcheck
Brand Strength & Distribution	20	18	MSI is a well-established brand with good distribution network in India.	Canalys
Category Momentum	20	15	Strong demand for laptops in India due to remote work and online learning.	IDC
Price Positioning	20	10	Competitively priced compared to similar laptops in India.	IDC
Competitive Intensity / Alternatives	10	8	Facing competition from other brands offering similar specs and features in the Indian market.	notebookcheck
Use-case/OS Advantage	5	5	Windows 11 and MSO 2021 provide a user-friendly and productive environment for Indian consumers.	Canalys
Final Market Score	100	76/100 (3.80/5)	Well-positioned laptop in the Indian market with strong brand presence and competitive pricing.

Factor	Rating (out of 5)	Notes
Social Media Buzz	4.2	Active engagement on major platforms
Retail Presence	4.0	Widespread availability in offline stores
Price Appeal	4.3	Competitive pricing for the features offered
Community Hype	3.8	Growing interest among tech enthusiasts
Festive Sales	4.5	Expected to perform well during upcoming festivals
Performance in Climate	4.1	Efficient cooling system for Indian weather
Overall Trend	4.20/5 (84/100)	Strong market potential with high festive sales expectations.