MSI MAG CORELIQUID I360 WHITE AIO CPU Liquid Cooler - Enlarged Copper Cold Plate, ARGB Blockhead & LDB Fans, Dual-Chamber Water Block, Split-Flow Radiator,Mystic Light Supported-Intel & AMD Compatible

About Product: The MSI MAG CORELIQUID I360 White AIO CPU Liquid Cooler is designed to provide efficient cooling for your CPU. It features an enlarged copper cold plate, ARGB blockhead and LDB fans, a dual-chamber water block, split-flow radiator, and is compatible with both Intel and AMD processors.

Key Features: - Enlarged copper cold plate for better heat dissipation - ARGB blockhead and LDB fans for customizable lighting effects - Dual-chamber water block for improved cooling efficiency - Split-flow radiator for optimal cooling performance - Mystic Light supported for sync lighting with other MSI products

For whom: This liquid cooler is perfect for gamers, content creators, and PC enthusiasts who want to keep their CPU temperatures low during intense gaming sessions or demanding workloads.

Pros: - Efficient cooling performance - Customizable ARGB lighting - Compatible with both Intel and AMD processors - Dual-chamber water block design - Easy to install and use

Cons: - May be slightly more expensive compared to air coolers - ARGB lighting may not be for everyone - Large size may not fit in all PC cases

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced features like Enlarged Copper Cold Plate and ARGB Blockhead align well with Indian consumers' preferences	Gadgets 360
Brand Strength	20	18	MSI known for quality cooling products with strong market presence in India	TechRadar
Category Momentum	20	15	Growing demand for high-performance cooling solutions in Indian market	IDC
Price Positioning	20	10	Competitively priced compared to similar high-end AIO coolers in the Indian market	Tom's Hardware
Competition	10	8	Facing moderate competition from established brands offering similar AIO cooling solutions in India	Digit
Use-case Advantage	5	5	Versatile compatibility with both Intel and AMD processors appeals to a wide range of users in India	PC World
Final Market Score	100	76/100 (3.80/5)	Strong contender in the Indian market water cooling segment with competitive pricing and advanced features.

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