MSI MAG CORELIQUID E240 WHITE AIO CPU Liquid Cooler Enlarged Copper Cold Plate, ARGB Blockhead & FDB Fans, Dual-Chamber Water Block, Split-Flow Radiator, Mystic Light Supported AMD & Intel Compatible

Key Features: - Enlarged copper cold plate for improved heat dissipation - ARGB blockhead and FDB fans for customizable lighting effects - Dual-chamber water block design for efficient cooling - Split-flow radiator for improved thermal performance - Mystic Light supported for synchronized lighting effects on compatible devices - AMD and Intel compatible for versatile use

For whom: This liquid cooler is ideal for gamers, content creators, and PC enthusiasts looking for reliable and efficient cooling solutions for their CPU.

Pros: - Enlarged copper cold plate for better heat dissipation - Customizable ARGB lighting effects - Dual-chamber water block design for efficient cooling - Compatibility with both AMD and Intel processors - Split-flow radiator for improved thermal performance

Cons: - May be a bit pricey compared to other CPU coolers on the market - Installation process can be a bit tricky for beginners

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced features like dual-chamber water block and ARGB lighting cater to enthusiast users.	Tom's Hardware
Brand Strength	20	10	MSI known for quality components and innovative designs in cooling systems.	TechRadar
Category Momentum	20	15	Growing demand for high-performance cooling solutions in Indian market.	IDC
Price Positioning	20	10	Competitively priced compared to similar AIO liquid coolers in the market.	Gadgets 360
Competition	10	6	Facing competition from established brands offering similar features at slightly lower prices.	Hardware Times
Use-case Advantage	5	5	Ideal for gamers and overclockers seeking efficient cooling solutions.	PC Gamer
Final Market Score	100	66/100 (3.30/5)	MSI MAG CORELIQUID E240 White AIO offers a balanced mix of performance and features for Indian market users.

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