MSI MAG Coreliquid A13 360 - AIO ARGB CPU Liquid Cooler - 390mm Radiator - LGA 1851 Ready - Triple 120mm ARGB PWM Fans, Black

Key Features: - 390mm radiator for efficient cooling - LGA 1851 ready for easy installation on compatible motherboards - Triple 120mm ARGB PWM fans for customizable lighting and optimal airflow
For whom: This liquid cooler is perfect for gamers and PC enthusiasts who want to keep their CPU temperatures low during intense gaming sessions or demanding tasks.
Pros: - Excellent cooling performance - Easy installation on LGA 1851 motherboards - Customizable ARGB lighting for a personalized touch
Cons: - Size of the radiator may not fit in all PC cases - Higher price point compared to air coolers

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Impressive specs with large radiator and LGA 1851 compatibility	Gadgets 360
Brand Strength	20	10	MSI known for quality cooling products in India	TechRadar
Category Momentum	20	15	Growing demand for high-performance cooling solutions in Indian market	IDC
Price Positioning	20	10	Competitively priced compared to similar products in the market	Digit
Competition	10	6	Facing competition from other established cooling brands in India	Tom's Hardware
Use-case Advantage	5	5	Ideal for gamers and overclockers seeking top-notch cooling performance	TechSpot
Final Market Score	100	66/100 (3.30/5)	Strong contender in the Indian water cooling systems segment with top-notch specs and competitive pricing.

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