MRHM i Moist Lotion Matte Finish Facial mositurizer Allantoin with Vitamin E 100ml X 2 Pack

MRHM i Moist Lotion Matte Finish Facial mositurizer Allantoin with Vitamin E 100ml X 2 Pack

MRHM i Moist Lotion is a lightweight facial moisturizer designed to provide hydration with a matte finish. It contains Allantoin and Vitamin E to nourish and protect the skin.

Key Features: - Lightweight formula - Matte finish - Contains Allantoin and Vitamin E - Provides hydration - Suitable for all skin types

For whom: This moisturizer is suitable for anyone looking for a non-greasy, hydrating lotion that leaves a matte finish on the skin. It is ideal for those with normal to oily skin types.

Pros: - Hydrating formula - Leaves a matte finish - Nourishing ingredients - Lightweight on the skin - Suitable for all skin types

Cons: - Some may find the matte finish to be too drying for dry skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Allantoin and Vitamin E are popular skincare ingredients in India.	Vogue
Brand Strength	20	15	Strong brand recognition and trust among Indian consumers.	Brand Equity
Category Momentum	20	10	Growing demand for matte finish moisturizers in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for the Indian body lotion market.	Retail360
Competition	10	6	Facing moderate competition from established and new brands in the segment.	Business Today
Use-case Advantage	5	5	Addresses the need for a non-greasy moisturizer suitable for Indian climate.	Elle
Final Market Score	100	66/100 (3.30/5)	Well-positioned matte finish moisturizer with strong brand and feature fit.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
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Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—