Mothers Upma Mix - 170 G

0 reviews

Smart Rank ⓘ 64/100

Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

Convenient 170g pouch for quick and easy preparation of delicious upma
Affordable price of $50 for a satisfying meal option
Enjoy authentic taste with Mother's Recipe Instant Mix
Ideal for busy mornings or as a light evening snack

Market-Based Score (India)

66/100 (3.30/5)

Decent

Well-positioned instant mix pouch with strong market fit in the Indian ready-to-eat & cook segment.

Reviews across marketplaces

Platform	Rating	Reviews
amazon	4★	201
Total / Avg	4.00★	201

Consensus: 4.00★ from 201 total reviews

Rs.50.00 Rs.50.00

Best price from

Amazon.in

Details

Mother's Recipe Upma Instant Mix Pouch is a convenient and easy-to-prepare meal option for those craving a traditional Indian breakfast dish. Simply add water and cook on the stove or microwave for a delicious and satisfying meal in minutes.

Key Features: - Ready in minutes - Authentic and traditional taste - Convenient pouch packaging - Suitable for vegetarians - No added preservatives

For whom: This instant mix pouch is perfect for busy individuals who want a quick and traditional meal option without compromising on taste. It is also ideal for vegetarians looking for a convenient and delicious breakfast option.

Pros: - Easy to prepare - Authentic taste - Convenient packaging - Versatile meal option - Suitable for vegetarians

Cons: - May contain allergens (check packaging for ingredients) - May not be suitable for those with dietary restrictions - May not be as flavorful as homemade upma

Market-Based Score — Breakdown

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers traditional taste with easy preparation suitable for Indian consumers.	Euromonitor
Brand Strength	20	10	Established brand with loyal customer base in the Indian market.	Nielsen
Category Momentum	20	15	Growing demand for convenient ready-to-eat products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	GfK
Competition	10	6	Facing moderate competition from other established and emerging brands in the segment.	IRI
Use-case Advantage	5	5	Addresses the need for quick and tasty breakfast options for busy individuals.	Kantar
Final Market Score	100	66/100 (3.30/5)	Well-positioned instant mix pouch with strong market fit in the Indian ready-to-eat & cook segment.

Market-Based Score

66/100 (3.30/5)

Spec/Feature Fit 20/25

Weight: 25

Contribution: 20

Rationale: Offers traditional taste with easy preparation suitable for Indian consumers.

Sources: Euromonitor
Brand Strength 10/20

Weight: 20

Contribution: 10

Rationale: Established brand with loyal customer base in the Indian market.

Sources: Nielsen
Category Momentum 15/20

Weight: 20

Contribution: 15

Rationale: Growing demand for convenient ready-to-eat products in Indian market.

Sources: Mintel
Price Positioning 10/20

Weight: 20

Contribution: 10

Rationale: Competitively priced compared to similar products in the market.

Sources: GfK
Competition 6/10

Weight: 10

Contribution: 6

Rationale: Facing moderate competition from other established and emerging brands in the segment.

Sources: IRI
Use-case Advantage 5/5

Weight: 5

Contribution: 5

Rationale: Addresses the need for quick and tasty breakfast options for busy individuals.

Sources: Kantar

Summary

Well-positioned instant mix pouch with strong market fit in the Indian ready-to-eat & cook segment.

Price Comparison

STORE NAME	DESCRIPTION	PRICE
More Detail	Mother's Recipe Upma Instant Mix Pouch,170 G Estimated Delivery: 2-3 days In Stock	Rs.50.00 Rs.50.00 COD	GO TO STORE GO TO STORE
Mother's Recipe Upma Instant Mix Pouch,170 G Estimated Delivery: 2-3 days In Stock COD