Mothers Upma Mix - Pack Of 6

0 reviews
Smart Rank ⓘ 53/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient pack of 6 for easy meal planning
  • Authentic taste of homemade upma in minutes
  • Affordable option for a quick and tasty breakfast
  • Enjoy a traditional Indian dish with minimal effort

Market-Based Score (India)

66/100 (3.30/5)
Decent
Well-positioned instant upma mix catering to the growing demand for convenient meal solutions in the Indian market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 17
Total / Avg 4.00★ 17
Consensus: 4.00★ from 17 total reviews
Rs.300.00 Rs.300.00
Best price from Amazon.in Amazon.in
Details
Mother's Recipe Instant Upma Mix is a convenient and delicious option for those who want to enjoy a traditional South Indian breakfast without the hassle of preparing it from scratch. Made with high-quality ingredients, this mix offers the authentic taste of homemade upma in just minutes.

Key Features: - Easy to prepare: Simply add hot water and cook for a few minutes to enjoy a piping hot bowl of upma. - Authentic taste: Made with a blend of roasted semolina, spices, and vegetables for a traditional flavor. - Pack of 6: Each pack contains enough mix for a single serving, making it ideal for busy mornings or when you want a quick meal.

For Whom: This Instant Upma Mix is perfect for busy individuals who want a tasty and nutritious breakfast option that can be prepared in minutes. It is also ideal for students, working professionals, and anyone who loves the taste of homemade upma.

Pros: - Convenient and easy to prepare - Authentic taste and flavor - Ideal for on-the-go or quick meals Cons: - May contain preservatives or additives - Single-serving packs may not be suitable for larger families or gatherings

Overall, Mother's Recipe Instant Upma Mix is a convenient and flavorful option for anyone who enjoys South Indian cuisine and wants a quick and easy breakfast solution.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Offers traditional taste with easy preparation, aligning with Indian preferences. Retail360
Brand Strength 20 10 Established brand with strong recall among Indian consumers. Brand Equity
Category Momentum 20 15 Growing demand for convenient meal solutions in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. IRI
Competition 10 6 Facing competition from both local and international brands offering similar instant meal mixes. Euromonitor
Use-case Advantage 5 5 Addresses the need for quick and tasty breakfast options for busy Indian households. Grocery Trends
Final Market Score 100 66/100 (3.30/5) Well-positioned instant upma mix catering to the growing demand for convenient meal solutions in the Indian market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Offers traditional taste with easy preparation, aligning with Indian preferences.
    Sources: Retail360
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with strong recall among Indian consumers.
    Sources: Brand Equity
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for convenient meal solutions in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: IRI
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing competition from both local and international brands offering similar instant meal mixes.
    Sources: Euromonitor
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and tasty breakfast options for busy Indian households.
    Sources: Grocery Trends
Summary
Well-positioned instant upma mix catering to the growing demand for convenient meal solutions in the Indian market.

Price Comparison

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Amazon.in More Detail

Rs.300.00 Rs.300.00

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Mother's RECIPE Instant Upma Mix | Pack Of 6

Estimated Delivery: 2-3 days
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Best price
Rs.300.00 Rs.300.00