MOROVIK Premium Soft Silicone Back Scrubber Shower Bath Body Brush with Long Handle Dirt Removal Back Scrubber BPA Free For Men and Women MULTI

MOROVIK Premium Soft Silicone Back Scrubber Shower Bath Body Brush with Long Handle Dirt Removal Back Scrubber BPA Free For Men and Women MULTI

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Key Features: - Made of premium soft silicone material for gentle exfoliation - Long handle for easy reach of all areas of the back - BPA free and safe for all skin types - Helps to remove dirt and impurities for a deep clean

For whom: - Men and women looking for a convenient way to exfoliate and cleanse their back in the shower

Pros: - Soft silicone bristles are gentle on the skin - Long handle makes it easy to reach difficult areas - BPA free material ensures safety for all skin types

Cons: - Some users may find the handle too long for their liking - Silicone material may require more effort to create a lather compared to traditional loofahs

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	18	Offers long handle and BPA-free material, aligning with consumer preferences.	Euromonitor
Brand Strength	20	10	Brand is relatively new in the market with moderate recognition.	GFK
Category Momentum	20	15	Growing demand for bath accessories in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the category.	Statista
Competition	10	8	Facing moderate competition from established brands offering similar products.	Nielsen
Use-case Advantage	5	5	Provides effective dirt removal and suitable for both men and women.	Kantar
Final Market Score	100	66/100 (3.30/5)	Competitively positioned back scrubber with growth potential in the Indian bath brushes market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—