Moroccanoil Hydrating Shampoo 70 ml

Moroccanoil Hydrating Shampoo 70 ml

Moroccanoil Hydrating Shampoo is a luxurious and hydrating shampoo that is specially formulated to cleanse and moisturize dry and damaged hair.

Key Features:
- Infused with argan oil and vitamin E to nourish and hydrate hair
- Gently cleanses the hair without stripping it of its natural oils
- Restores moisture and elasticity to dry, damaged hair
- Leaves hair feeling soft, smooth, and manageable

For whom:
Moroccanoil Hydrating Shampoo is ideal for those with dry, damaged, or dehydrated hair in need of extra moisture and hydration.

Pros:
- Nourishes and hydrates hair
- Restores moisture and elasticity
- Leaves hair feeling soft and smooth

Cons:
- May be too heavy for those with fine or oily hair types
- Can be on the pricier side compared to other shampoos

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Moroccanoil Hydrating Shampoo offers unique hydrating properties suitable for Indian consumers.	IndiaRetailing
Brand Strength	20	18	Moroccanoil is a well-established and trusted brand in the hair care segment.	Brandwatch
Category Momentum	20	15	Growing demand for premium hair care products in Indian market.	Mintel
Price Positioning	20	10	Competitively priced for its premium quality compared to other similar products in the market.	Euromonitor
Competition	10	8	Facing competition from both international premium brands and local herbal alternatives in the Indian shampoo market.	BusinessToday
Use-case Advantage	5	5	Addresses the need for effective hydration in Indian climate conditions.	Retail4Growth
Final Market Score	100	76/100 (3.80/5)	Moroccanoil Hydrating Shampoo 70 ml holds a strong position in the premium hair care segment in India.

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