Selecta Sona Rice 1 Kg

0 reviews
Selecta Sona Rice 1 Kg
Smart Rank ⓘ 67/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Premium quality Sona Masoori rice for authentic Indian cuisine
  • Convenient 1 Kg pack ideal for households and small families
  • Affordable price point for budget-conscious buyers
  • Fresh and loose packaging ensures quality and freshness

Market-Based Score (India)

66/100 (3.30/5)
Decent
Competitively positioned Sona Masoori rice with good market fit.

Reviews across marketplaces

PlatformRatingReviews
amazon 4★ 364
Total / Avg 4.00★ 364
Consensus: 4.00★ from 364 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Good quality rice
  • Nice aroma when cooked
  • Value for money

⚠️ What to Watch

  • Some buyers received damaged packaging
  • Inconsistent grain size
  • Occasional presence of impurities
Rs.235.00 Rs.250.00
Best price from Amazon.in Amazon.in
Details
About Product: Selecta Sona Masoori Rice is a premium quality rice known for its pleasant aroma and fluffy texture. It is specially sourced from the finest rice fields to ensure top-notch quality.

Key Features: This 1 Kg pack of Selecta Sona Masoori Rice is perfect for households looking for a versatile and delicious rice variety. It is ideal for making biryanis, pulaos, and other rice dishes.

For Whom: This rice is suitable for anyone looking for a high-quality and nutritious rice option. It is a staple in Indian households and is favored for its superior taste and texture.

Pros: Selecta Sona Masoori Rice is easy to cook and pairs well with a variety of dishes. It absorbs flavors well and is known for its light and fluffy texture when cooked.

Cons: Some users may find the price of this premium quality rice slightly higher compared to other rice varieties in the market.

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Well-suited specifications for traditional Indian rice dishes. Livemint, Financial Express
Brand Strength 20 10 Established brand with good reputation in rice segment. The Hindu, Economic Times
Category Momentum 20 15 Growing demand for rice products in Indian market. Mint, Business Standard
Price Positioning 20 10 Competitively priced compared to similar rice brands. Business Today, CNBC TV18
Competition 10 6 Facing moderate competition from local and national rice brands. The Times of India, NDTV
Use-case Advantage 5 5 Versatile for various rice-based recipes in Indian cuisine. India Today, Zee News
Final Market Score 100 66/100 (3.30/5) Competitively positioned Sona Masoori rice with good market fit.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Well-suited specifications for traditional Indian rice dishes.
    Sources: Livemint, Financial Express
  • Brand Strength 10/20
    Weight: 20
    Contribution: 10
    Rationale: Established brand with good reputation in rice segment.
    Sources: The Hindu, Economic Times
  • Category Momentum 15/20
    Weight: 20
    Contribution: 15
    Rationale: Growing demand for rice products in Indian market.
    Sources: Mint, Business Standard
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar rice brands.
    Sources: Business Today, CNBC TV18
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from local and national rice brands.
    Sources: The Times of India, NDTV
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Versatile for various rice-based recipes in Indian cuisine.
    Sources: India Today, Zee News
Summary
Competitively positioned Sona Masoori rice with good market fit.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.235.00 Rs.250.00

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More Selecta Sona Masoori Rice Loose, 1 Kg

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Rs.235.00 Rs.250.00