Momittle Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Body Brush for Bathing Multi Color

Momittle Silicone Body Back Scrubber Double Side Bathing Brush for Skin Deep Cleaning Massage Dead Skin Removal Exfoliating Belt for Shower Body Brush for Bathing Multi Color

The Momittle Silicone Body Back Scrubber is a double-sided bathing brush designed for deep cleaning and exfoliating the skin. Made of silicone material, this body scrubber is durable and gentle on the skin, making it suitable for daily use in the shower.
Key Features: - Double-sided design for versatile use - Silicone material for durability and gentleness on the skin - Helps remove dead skin cells for a smoother complexion - Provides a deep cleaning massage for improved circulation
For whom: This body scrubber is suitable for individuals looking to improve their skin care routine by incorporating a gentle exfoliation method. It is also ideal for those who want to enhance their shower experience with a deep cleaning massage.
Pros: - Durable silicone material that is easy to clean - Double-sided design for customizable exfoliation - Helps improve circulation and promote smoother skin - Suitable for daily use in the shower
Cons: - May require some effort to reach all areas of the back - The design may not be suitable for individuals with sensitive skin types.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a unique double-sided design for effective skin exfoliation.	India Today, The Hindu
Brand Strength	20	10	Established brand reputation in the bath accessories segment.	Brand Equity, Business Standard
Category Momentum	20	15	Growing demand for innovative bath accessories in Indian market.	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced compared to similar bath brushes in the market.	The Economic Times, Business Insider
Competition	10	6	Facing moderate competition from other silicone bath brushes in the market.	The Times of India, Financial Express
Use-case Advantage	5	5	Addresses the need for deep cleaning and dead skin removal in a single product.	Outlook India
Final Market Score	100	66/100 (3.30/5)	Innovative bath brush with strong market potential in India.

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