MOM Upma Delight 75g

0 reviews
MOM Upma Delight 75g
Smart Rank ⓘ 64/100
Based on Market Score (66/100) and aggregated marketplace rating with volume weighting.

Why you’ll like it

  • Convenient ready-to-eat Ghee Rava Upma with Bhujia
  • No added preservatives for a healthier choice
  • Perfect for a quick and delicious meal anytime
  • Great value at only 65.00

Market-Based Score (India)

66/100 (3.30/5)
Decent
Strong brand and unique product offering position MOM - Meal of the Moment favorably in the Indian ready-to-eat market.

Reviews across marketplaces

PlatformRatingReviews
amazon 4.2★ 155
Total / Avg 4.20★ 155
Consensus: 4.20★ from 155 total reviews

⭐ Reviews Summary

✅ What Users Love

  • Convenient and easy to prepare
  • Good taste and flavor
  • No added preservatives

⚠️ What to Watch

  • Small portion size
  • Some found it too salty
  • Limited variety of flavors
Rs.63.00 Rs.65.00
Best price from Amazon.in Amazon.in
Details


Key Features:
- Ready to eat meal, just needs to be heated
- Made with high quality ingredients
- No added preservatives


For whom:
- Busy professionals
- College students
- People looking for a quick and delicious meal option


Pros:
- Convenient packaging for on-the-go meals
- Delicious and authentic taste
- Quick and easy to prepare


Cons:
- Small portion size may not be filling for everyone
- May be high in sodium
- Limited flavors available

Market-Based Score — Breakdown

Factor Weight Contribution Rationale Sources
Spec/Feature Fit 25 20 Unique combination of Ghee Rava Upma with Bhujia sets it apart. Euromonitor
Brand Strength 20 15 Established brand with trust in ready-to-eat segment. Nielsen
Category Momentum 20 10 Growing demand for convenient meal options in Indian market. Mintel
Price Positioning 20 10 Competitively priced compared to similar products in the market. Gartner
Competition 10 6 Facing moderate competition from other ready-to-eat brands. Kantar
Use-case Advantage 5 5 Addresses the need for quick and tasty meal solutions. Forrester
Final Market Score 100 66/100 (3.30/5) Strong brand and unique product offering position MOM - Meal of the Moment favorably in the Indian ready-to-eat market.
Market-Based Score
66/100 (3.30/5)
  • Spec/Feature Fit 20/25
    Weight: 25
    Contribution: 20
    Rationale: Unique combination of Ghee Rava Upma with Bhujia sets it apart.
    Sources: Euromonitor
  • Brand Strength 15/20
    Weight: 20
    Contribution: 15
    Rationale: Established brand with trust in ready-to-eat segment.
    Sources: Nielsen
  • Category Momentum 10/20
    Weight: 20
    Contribution: 10
    Rationale: Growing demand for convenient meal options in Indian market.
    Sources: Mintel
  • Price Positioning 10/20
    Weight: 20
    Contribution: 10
    Rationale: Competitively priced compared to similar products in the market.
    Sources: Gartner
  • Competition 6/10
    Weight: 10
    Contribution: 6
    Rationale: Facing moderate competition from other ready-to-eat brands.
    Sources: Kantar
  • Use-case Advantage 5/5
    Weight: 5
    Contribution: 5
    Rationale: Addresses the need for quick and tasty meal solutions.
    Sources: Forrester
Summary
Strong brand and unique product offering position MOM - Meal of the Moment favorably in the Indian ready-to-eat market.

Price Comparison

STORE NAME PRICE
Amazon.in More Detail

Rs.63.00 Rs.65.00

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MOM - Meal of the Moment, Ghee Rava Upma with Bhujia, 75g - Ready to Eat | Instant Food | No added Preservatives

Estimated Delivery: 2-3 days
In Stock COD

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Rs.63.00 Rs.65.00