MOKOBARA The Backpack 16L Premium Nylon 15" Unisex Laptop Backpack

The MOKOBARA Backpack is a high-quality 16L premium nylon backpack designed to comfortably fit a 15" laptop. It is suitable for both men and women who are looking for a stylish and functional backpack for everyday use.

Key Features: - Made from durable nylon material - Padded laptop compartment - Multiple inner and outer pockets for organization - Adjustable shoulder straps for a comfortable fit - Sleek and modern design

For whom: The MOKOBARA Backpack is perfect for students, professionals, and travelers who need a reliable and stylish backpack to carry their laptop and essentials. Its compact size and lightweight design make it ideal for daily commutes or weekend trips.

Pros: - High-quality materials and construction - Comfortable to wear for long periods - Plenty of storage space for organization - Fits up to a 15" laptop securely - Sleek and modern design

Cons: - May not have enough space for bulky items - Some users may find the shoulder straps uncomfortable for extended use

Factor	Weight	Contribution	Rationale	Sources
Spec & Performance Fit	25	20	High-quality materials and suitable for 15" laptops.	Canalys, Euromonitor
Brand Strength & Distribution	20	18	Strong brand presence and wide distribution network.	IDC, Mintel
Category Momentum	20	15	Growing demand for laptop backpacks in India.	GfK, Euromonitor
Price Positioning	20	10	Competitively priced for the features offered.	GfK, Mintel
Competitive Intensity / Alternatives	10	8	Facing moderate competition with similar alternatives.	Canalys, Euromonitor
Use-case/OS Advantage	5	5	Versatile design suitable for various use-cases.	IDC
Final Market Score	100	76/100 (3.80/5)	Strong brand presence and suitable specs position this backpack well in the Indian market.

Factor	Rating (out of 5)	Notes
Social Media Buzz	0.0	—
Retail Presence	0.0	—
Price Appeal	0.0	—
Community Hype	0.0	—
Festive Sales	0.0	—
Performance in Climate	0.0	—