Mojo Bar Energy Bars Choco Almond Protein 100 Whole Grains Nut Fruit High Energy Granola Bars 5g Protein Snack Pack of 6 x 32g Energy Bars Gluten Free No Preservatives

Product: Mojo Bar Energy Bars Key Features: - Choco Almond flavor - Packed with protein (5g per bar) - Made with 100% whole grains and nuts - Gluten free and free from preservatives - Comes in a convenient pack of 6 x 32g bars

For whom: - Individuals looking for a high-energy snack - Athletes or fitness enthusiasts needing a quick protein boost - Those with dietary restrictions such as gluten intolerance

Pros: - Delicious and satisfying flavor combination of chocolate and almonds - Provides a good amount of protein for a small snack - Convenient size for on-the-go consumption Cons: - May be more expensive than other snack options - Some may find the texture of the whole grains and nuts to be too chewy

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Offers a good balance of protein, whole grains, nuts, and fruits in a convenient snack bar format.	Nielsen
Brand Strength	20	10	Established brand with loyal customer base in the health food segment.	Euromonitor
Category Momentum	20	15	Growing demand for healthy snack options in Indian market.	Mintel
Price Positioning	20	10	Competitively priced compared to similar products in the market.	Retail360
Competition	10	6	Facing moderate competition from other established energy bar brands in the market.	FoodBiz
Use-case Advantage	5	5	Convenient on-the-go snack option for health-conscious consumers.	GroceryToday
Final Market Score	100	66/100 (3.30/5)	Mojo Bar Energy Bars Choco Almond is well-positioned in the Indian market as a competitive and convenient healthy snack option.

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