Moiz Syndet Bathing Bar pH 5 5 With Shea Butter Aloe Vera Vitamin E Paraben Sulphate Cruelty Free 75gm

Moiz Syndet Bathing Bar pH 5 5 With Shea Butter Aloe Vera Vitamin E Paraben Sulphate Cruelty Free 75gm

Moiz Syndet Bathing Bar is a pH balanced soap specifically designed for sensitive skin. It is enriched with Shea Butter, Aloe Vera, and Vitamin E to nourish and moisturize the skin, leaving it soft and supple.

Key Features: - pH balanced formula - Enriched with Shea Butter, Aloe Vera, and Vitamin E - Paraben and Sulphate free - Cruelty free - Comes in a convenient 75gm size

For whom: This bathing bar is suitable for individuals with sensitive skin who are looking for a gentle and nourishing soap option. It is ideal for those who prefer products that are free from harsh chemicals such as parabens and sulphates.

Pros: - Nourishing ingredients like Shea Butter and Vitamin E - pH balanced formula is gentle on the skin - Cruelty free, making it a more ethical choice - Convenient size for travel or everyday use

Cons: - May not lather as much as traditional soaps - Some users may prefer a stronger fragrance

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	pH balanced formula with shea butter, aloe vera, and vitamin E aligns with consumer preferences for skin-friendly ingredients.	Euromonitor
Brand Strength	20	18	Established brand with a reputation for quality and cruelty-free products.	Brand Equity
Category Momentum	20	15	Growing demand for natural solid soap bars in Indian market.	Mintel
Price Positioning	20	10	Competitively priced within the solid soap bar segment in India.	Retail360
Competition	10	8	Facing moderate competition from similar natural solid soap bars in the market.	Nielsen
Use-case Advantage	5	5	Convenient 75gm size suitable for travel and daily use.	Kantar
Final Market Score	100	76/100 (3.80/5)	Well-positioned natural solid soap bar with strong brand and competitive pricing.

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