Modicare Salon Professional Advanced Formula Dandruff Care And Hair Fall Defense Shampoo With Compact Mirror Pack Of 2

Modicare Salon Professional Advanced Formula Dandruff Care And Hair Fall Defense Shampoo With Compact Mirror Pack Of 2

- This Modicare Salon Professional shampoo is specially formulated to target dandruff issues and help prevent hair fall. It contains advanced formulas that nourish and strengthen the hair from root to tip.

- Key features of this shampoo include its anti-dandruff properties, hair fall defense formula, and the added benefit of a compact mirror in the pack for on-the-go touch-ups.

- This shampoo is ideal for individuals dealing with dandruff concerns and looking to improve the overall health and strength of their hair. It is suitable for all hair types and can be used by both men and women.

- Pros: Effectively targets dandruff and helps prevent hair fall, compact mirror for convenience, suitable for all hair types. Cons: May not work for severe dandruff cases, some users may find the scent overpowering.

Overall, the Modicare Salon Professional Advanced Formula Dandruff Care And Hair Fall Defense Shampoo is a great option for those looking to address dandruff issues and strengthen their hair.

Factor	Weight	Contribution	Rationale	Sources
Spec/Feature Fit	25	20	Advanced formula targeting dandruff and hair fall aligns with market needs	Hindustan Times, The Economic Times
Brand Strength	20	10	Modicare is a well-known brand in India with loyal customer base	Brand Equity, Business Standard
Category Momentum	20	15	Strong demand for anti-dandruff shampoos in Indian market	Mintel, Euromonitor
Price Positioning	20	10	Competitively priced for a pack of 2 with added value of compact mirror	The Hindu, Livemint
Competition	10	6	Facing competition from established anti-dandruff shampoo brands in India	Business Today, Financial Express
Use-case Advantage	5	5	Convenient packaging with compact mirror appeals to on-the-go consumers	India Today, Outlook
Final Market Score	100	66/100 (3.30/5)	Modicare's Dandruff Care Shampoo offers a competitive solution in the Indian market segment.

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